In the fastest growing traffic segment of mobile web users, regular desktop websites are no longer going to cut it. Mobile friendly websites are now being used to serve these users the content they need thus having a significant impact on online conversions.
What is a Mobile Website
Many website and business owners believe that because a traditional website is visible on a mobile phone then that constitutes it being a mobile-friendly sites when it fact it is not. A regular website is often very difficult to view on a phone due to the great deal of zooming in and out on text that needs to be done.
There is also usually an excessive amount of scrolling involved when viewing a normal website on a smartphone. Mobile websites are designed and optimized for the small screen and cater to the needs of mobile users who access the web via smartphones, tablets and other portable devices.
One out of three mobile searches are for business products and services. Since mobile users are "on the go", these types of sites only highlight the most relevant features to the user so that they can quickly access website content and find what they came for. Businesses are able to provide customers what they are looking for more efficiently and therefore mobile sites tend to have higher conversion rates than their traditional counterpart.
Characteristics of Mobile Friendly Websites
Some of the things they do exceptionally well:
1. They load very quickly on a phone. Most people will not wait for than a few seconds for a site to load and will quickly seek a more "mobile-friendly" site.
2. They simplify the navigation to limit the choices of the user. Mobile users typically search for business location, directions, and phone number. Giving them what they want allows them to connect to your business faster.
3. They are thumb-friendly. People with phones in their hand typically have only one hand available at any given time. Large navigation buttons and features such as tap to call and tap to text allow consumers to get in touch with your business easily.
4. They promote sharing. It is proven that when someone has found something useful on the web they tend to share with their friends and colleagues within their social network. This gives your business additional exposure and puts the customer to work for you.
Again, since most mobile searches are local searches for products and services, mobile phone websites are ideal for local businesses such as restaurants, clubs, bars, day spas, florists, real-estate agents, insurance brokers and other similar local businesses. The list doesn't end there as even blog owners and national franchises have successfully implemented mobile sites into their online marketing strategy.
Millions of people are on their phone at any given time and soon the number of users who access the mobile web will rival those who access the traditional web. Therefore those who step in now and leverage the advantages of the sites optimized for the small screen will gain a tremendous advantage in their online marketing efforts. See the resources below to access in-depth information on how to get your business mobilized and accessible to this rapidly growing user segment.
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