Webinar (THIS WEDNESDAY): Targeting Investors and Their 23% of the Real Estate Market

Real Estate Technology with ActiveRain

Finding investment homesIn our continued effort to get outside of ActiveRain and online marketing related classes at ActiveRain University, we bring you Greg Rand, CEO of OwnAmerica for a webinar on Wednesday, March 21st at 10am Pacific Time (1pm Eastern Time).

The National Association of REALTORS® reported that in January of 2012, 23% of the homes purchased were purchased by 'investors'. One in every four homes purchased (forgive my slight fudging of the stats. My math team teacher Mr. Freel would be furious) in the first month of this year was purchased by an investor. That's something to think about especially if you have nothing built into your business plan of how to attract and service this segment of the market.

If you are not actively pursuing this part of the market, you are essentially giving up a quarter of the potential business available to you. Is anyone here willing to turn a blind eye to 1/4 of the market?

If you are, kudos to you, your business must be booming in 2012 already. But if you aren't willing to forsake 23% (back to the real stat, Mr. Freel would be proud) of the home purchases taking place in 2012 we invite you to join us on March 21st.

Greg is going to spend an hour educating us on how to capture and service residential real estate investments as well as give us some great knowledge that we can use to make us smarter than the competition. How do you research and compare potential investment opportunities in real estate against one and other? How can we calculate long term wealth creation and plan a portfolio for our clients future?

I mentioned above we would be getting outside the 'online marketing' related classes with this one, but that may not be entirely true. With social sharing becoming such an integral part of how people consume their news and even their advertising, Greg is also going to show us some great ways to create compelling content for our social media channels taking advantage of your knowledge of the real estate market.

At the end of the day, real estate investors want to deal with an agent who brings skills to the table that differentiate them from the competition. Are you going to walk away after an hour as an absolute expert on the topic? Highly unlikely, that's going to take a little more work on your part, but at the very least you'll have a chance to improve your understanding of what it will take to be that agent that can begin to tackle that 23% of your market. (Yes, I realize these are national stats and real estate is local, but investors are everywhere)

When I set this class up with Greg, one of the things that was very important for me is that someone listening in on the hour be able to walk away with some things that they can immediately implement in their business. Greg has promised to deliver on that.

You can check him out here on Fox News Business as well as take a look at what some of the folks have to say who have heard him speak or follow his show. Speaking of 'his show', Greg also hosts a monthly radio show on 77 WABC AM Radio out of New York. Care to listen?

Register today and see you on March 21st!

Real Estate Investing Webinar

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Roy Kelley 03/06/2012 11:27 PM
  2. Jordon Wheeler 03/08/2012 07:10 AM
  3. ActiveRain University 03/12/2012 01:52 AM

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Dörte Engel
RE/MAX Leading Edge - Bowie, MD
ABC - Annapolis, Bowie, Crofton & rest of Maryland

Rand has an interesting approach to evaluating real estate investments. I have noticed an uptick in interest on the part of investors. Maybe the market is turning, when they are dipping their feet again.

Mar 10, 2012 10:19 AM #47
Wes Neal
Wes & Company - Tumwater, WA
The expertise you expect and attention you deserve

I;m registered and ready!

Mar 11, 2012 04:41 PM #48
Ron Aguilar
Continental Mortgage - Saint George, UT
Mortgage & Real Estate Advisor since 1995

Investors may have their favorite agents, sure. But, if you can show value they will use you next. I know that for a fact. Next. How do you issolate the investors? Pull the data that shows those that have bought a home recently with no mortgage attached. 

Mar 12, 2012 12:12 AM #49
Jack Snyder
Loan Officer in Orange County for FlexPoint Mortgage - San Clemente, CA
Loan Officer, San Clemente, Orange County, CA.

color me signed yup!

Mar 12, 2012 03:56 AM #50
Brenda, Ron, Lee Cunningham & Tara Keator
West USA Realty - Phoenix, AZ
Realtors, Homes for Sale - Phoenix Metro

Sounds interesting.  We work with investors, but they have all been referred to us.  This should be interesting...

Mar 12, 2012 11:26 AM #51
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

I'm excited for this! Thanks for always bringing great ideas to us!

Mar 12, 2012 11:26 PM #52
DeeDee Riley
Lyon Real Estate - El Dorado Hills CA - El Dorado Hills, CA
Realtor - El Dorado Hills & the Surrounding Areas

Sounds like a good one!  I'm in.

Mar 13, 2012 04:30 PM #53
Michael Setunsky
Woodbridge, VA
Your Commercial Real Estate Link to Northern VA

This sounds like an interesting webinar. I will try to get in on this one. Thanks.

Mar 14, 2012 10:05 PM #54
Jack O'Neal
HomeSmart Elite Group - Gilbert, AZ

Count me in

Mar 15, 2012 12:42 AM #55
Jennifer Chiongbian
Specializing in all types of Manhattan apts & townhouses - Manhattan, NY
Real Estate Broker - NYC

Awesome topic and I already signed up!  Can't wait to see what he has in store.

Mar 19, 2012 04:46 AM #56

I signed up and think this is a great topic, thnaks Active Rain!

Mar 19, 2012 05:57 AM #57
Larry Gatti
The Gatti Group at Keller Williams Realty - Louisville, KY

Great reminder to not forget that big sement of the market.  I am going to try to make it.  Thanks.

Mar 19, 2012 06:53 AM #58
Dagny Eason
Dagny's Real Estate - Wilton, CT
Fairfield County CT, CDPE Homes For Sale and Condo

Great idea, Bob!  Signed up and ready!

Mar 19, 2012 08:38 AM #59
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Wow, that is interesting. Please post directions on where you post the recorded session later. I would enjoy the replay!
Mar 19, 2012 05:27 PM #60
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

I am signed up for this webinar and am very excited! Thanks for the great topic!

Mar 19, 2012 11:02 PM #61
Warren Moore
Warren Moore Real Estate - Washington, NC

Looking forward to it!!!!

Mar 20, 2012 01:10 AM #62
Ellen Kippel
Weichert Realtors - Suffern, NY
Licensed NY and NJ realtor 914-588-2365

I wish I could attend this class but I am going to a home inspection tomorrow at that time.  It sounds like a very important segment that I don't want to overlook and that I have not dealt with yet.  Is there going to be a way to listen in on this later.  I am also an owner of a Market Leader website, and after each of their power hour seminars, they are available to us, if we couldn't make it.  Will you be able to do this, too?  Namely, will you save the class on a video and have a link to it for those of us who won't be available tomorrow?  Thanks.

Mar 20, 2012 05:01 AM #63
Ranji Singh
Century 21 Heritage Group Ltd. - Newmarket, ON

All signed up and looking forward.



Mar 20, 2012 05:28 AM #64
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

I've been looking for a class like this. thanks for organizing it. Elisa

Mar 20, 2012 10:36 AM #65
Bianca Marijan
City Brokerage, Hamilton - Hamilton, ON
Broker Owner of Independent Real Estate Brokerage

looking forward to it, exactly the next target and direction I want to take, thank you

May 21, 2012 10:46 PM #66
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