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Are You pricing your home to sell OR pricing it to keep?

By
Industry Observer

Are you pricing your home to sell or pricing it to keep? 

 

It's Mine... You can't have it.. I'm keeping my snow!There's a phrase that I've heard in the past, when someone is shopping for something and they think the seller is over-priced. 


It goes something like this:






"I don't think they want to sell it, I think they want to keep it."   

 

If your home has been on the market for over 90 days in Southeast Oklahoma (McCurtain or Choctaw County Oklahoma) and you've not received an offer on it, read on... 

 

If the home is "show-ready" in every way possible.. clean, organized, good curb appeal, etc., etc.,  and you've still not gotten that offer.. it's past time to examine the price. 


You've got your home priced to keep instead of being priced to sell. 

 

Are you like our canine friend above.. guarding his snow?  It's all his and he's not going to give it away, or sell it either.  He's got it priced to keep.  

Have your real estate agent pull sales data of the most recently homes that are comparable to yours and the two of you need to re-evaluate your asking price IF you want to sell instead of keep the property. 

 

It is extremely important to price your home to sell, price it to bring an offer, NOT price it to sit on the market, NOT price it to keep.  If your goal is to keep the property then get it off the market.. because that's a waste of resources and time, both yours and your agent's. 

 

Let me say it one more time... price your home to sell, not to keep.


Image courtesy of Flickr user Jake’s World through a creative commons search. .  

This blog post has been posted at Integrity Real Estate Services Get Real Blog.   

Posted by

Nothing contained within this post is intended to be legal advice.  I am not an attorney and cannot give legal advice.  If you need legal advice, you should seek the advice of licensed attorney.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 


Judi K Barrett, B.S. EDU

 

Avenue N Business Center

 

Office Address:

116  SE AVE N

IDABEL, OK 74475

Office phones:  580-212-5946 & 580-212-5947

 

If you enjoyed this post, why not connect with me elsewhere?

 

            

 

Comments(98)

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Linda Gurtel, CRS
Coldwell Banker Residential Brokerage - Glastonbury, CT

Thank you for the phrase.  I will be using it.  It was a good post.

Mar 07, 2012 10:09 PM
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By Real - Alexandria, VA
Alexandria Virginia Homes For Sale

No offers and a house that shows well always mean it's priced too high. I like your catch phrase, great post!

Mar 07, 2012 10:33 PM
Jane & Jeff Daley, PhD
Luxury Valley Homes Scottsdale - Scottsdale, AZ
Scottsdale Real Estate Arizona

If the homeowner is not willing to list their home within the fair market value range we do not take the listing. It's not worth our time and money and we would be doing the homeowner a disservice.

Mar 07, 2012 11:11 PM
Kimo Jarrett
Cyber Properties - Huntington Beach, CA
Pro Lifestyle Solutions

Respectfully, I disagree in part because any over priced home is the fault of the listing agent for taking the overpriced home to begin with.

Many if not most RE agents are order takers, they will do whatever it takes to secure the listing. Agents can justify and argue their marketing strategy, yet it's critical to get the WOW factor; the correct price to attract a massive audience to your listing. Unfortunately, other than L3, price is the biggest factor and agents usually end up wasting their time listing properties with sellers who don't want to sell their property, instead they want to make money from their property. 

Mar 07, 2012 11:21 PM
Robby Leviton
Metro Real Estate LLC - Kirkland, WA
Knowles Team

So true, thanks for this post, I am going to share it a lot

Mar 07, 2012 11:30 PM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

That's a great title....and phrase! Something to use to make sellers think about their list price.

Mar 07, 2012 11:32 PM
Randy & Nancy Selby
The Woodlands,TX Connect Realty.com - The Woodlands, TX

Judi, it's all your fault for not having open houses every weekend and not "bringing them a buyer". We Realtors all know the truth. It's the price!

Mar 08, 2012 12:45 AM
Wayne Jackson
Lakeshore Realty 208-714-4109 - Hayden, ID
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake

Thanks Judi, Great post. I agree with #47, when a seller overprices their home they are helping to sell the cmpetition.

Mar 08, 2012 12:59 AM
Dan Derito
Success! Real Estate - Brockton, MA

The seller needs to understand that they have three things, location, condition and price, just like every other home on the market.  Of those, they can't change the location and are limited as to what they can do about the condition, other than declutter and clean.  Assuming they have a competent Realtor on their team who is marketing it well, the right price is the only option they have.  Thank you for the post.

Mar 08, 2012 01:14 AM
Jack Snyder
Loan Originator in Orange County for Nations Direct Mortgage, LLC, NMLS #109738 - Equal Housing Lender - San Clemente, CA
Loan Officer, San Clemente, Orange County, CA.

This should be mandatory reading at every listing appt.

Mar 08, 2012 01:43 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Yes, the price has to be right. But going back to the fact that all real estate is local, and location plays a part - First you have to be in a location where people are buying.

Our small community has lost SO many jobs in the last few years that local buyers are almost non-existent. Add the tightened loan standards, and you find a market where homes can sit unsold for a very long time.

Supply and demand - and our demand is at the bottom of the scale. This market is much like it was when I started real estate in the late 80's. Agents would practically knock each other down to get at a real buyer!

Agents tell me it's picking up - but very slowly.

Mar 08, 2012 01:44 AM
Susan Neal
RE/MAX Gold, Fair Oaks - Fair Oaks, CA
Fair Oaks CA & Sacramento Area Real Estate Broker
I think most real estate agents would agree that the hardest discussion or negotiation we have is sometimes with our own clients about pricing.
Mar 08, 2012 02:52 AM
Glenn Freezman
Family Abstract, Inc. - Horsham, PA

Judy, it is personal, too personal.  Do you think its subconcios or a lack of concern for your time?

Mar 08, 2012 04:34 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Judi, I like that phrase as well as "are you going to buy your house back in 6 months?" and "are you oput bidding all the buyers?"

Mar 08, 2012 05:56 AM
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

Good stuff. I agree that some people are still overpricing their home. Perhaps they really dont want to sell it. Cant imagine they are this out of touch with the market... or shall I say the Real Estate Agent who's listing it does not know how to communicate with the client effectively?? Some agents will list it high just so they dont lose the listing. In the mean time, they look like they dont know what they are doing because its priced way too high.

Mar 08, 2012 06:31 AM
Dominique Britton
GoHomeToAtlanta.com Realty LLC - 678.250.5022 - Buford, GA
Experience the Difference in Real Estate Services

I love this post Judi. Especially, the catchy headline! This question says it all to a Seller.

 

Mar 08, 2012 07:45 AM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Some people are delusional about their own home value.  Generally they are the same ones who will low ball when they go to buy.

Mar 08, 2012 11:53 AM
Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Its not just the sellers that are delusional about the prices, often I have found RE agents who price homes high just to get the listing.  Then they are afraid to admit that the house is overpriced thus guaranteeing  the seller doesnt sell the home and that they will not receive a commission.
when will they ever learn?

Mar 08, 2012 03:41 PM
Ric Mills
Keller Williams Southern Az - Tucson, AZ
Integrity, Honesty, and Vast Real Estate Knowledge

Judi, you hit it out of the park.  The three "C"s, Cost, clutter,condition are what sells the home.  You are in competition with all the other homes in your neighborhood.  Do you want to help them sell their homes or sell yours.  If you tell me I won't sell it for that price or I don't have to sell, then I will ask you, WHY do you want it on the market and go through the hassle unless you are ready to sell????????????????????  I don't take over priced listings as they are a waste of time, money, and energy,

Mar 10, 2012 02:05 AM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

All the marketing in the world is not going to sell an over priced home in this market. Many Sellers seem to think that market conditions apply to everyone but them.

Mar 20, 2012 05:45 AM