You are the Brand

By
Real Estate Sales Representative with Coldwell Banker Graham & Assoc.

I found this to be a very interesting article worth sharing.

Excerpt:

It's time for me -- and you -- to take a lesson from the big brands, a lesson that's true for anyone who's interested in what it takes to stand out and prosper in the new world of work.

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.

It's that simple -- and that hard. And that inescapable.

http://www.fastcompany.com/magazine/10/brandyou.html

Comments (1)

Kevin A. Guttman-Author, ReverseMortgageSpecialist
NMLS #384936 - Colorado Springs, CO
877-251-9709

Nick,

Have you read the book "Citizen Brand"?

Kevin

Mar 08, 2012 03:02 AM