I have done a lot of field research on this topic and after quite extensive research I have come up with a conclusion:DO A LOT OF OPEN HOUSES ! This is exactly what most of us don't want to hear and that is the main reason to go "against the grain" so to speak. This is a "roll your sleeves up" and go to work kind of market. Gone are the days of just saying "I AM A REALTOR" and people flock to you as if you are a messiah. Open Houses advertise to the public that you are : OPEN FOR BUSINESS ! Do them mostly during the week. Why you might ask, because you are asking why, that's why. Most Realtors (your competition) won't and will never grasp this concept and you will always be competing with very few agents in your area. This is the quickest way to accomplish two things : "Individuality" and "Building a database of "A" clients. Clients will be amazed that you are "outside of the box" as compared to other Realtors, therefore they are more likely to remember you as someone who is "DIFFERENT" AND "HARDWORKING". Also only serious clients take the time during the week to stop by an Open House. These weekday clients are only stopping by for one of or all three reasons : 1)TO BUY 2) TO SELL 3) TO FIND AN AGENT. They are not just "STOPPING BY" or "JUST LOOKING", which is what we get a lot of at weekend Open Houses. What constitutes a "Good Open House": ONE QUALIFIED LEAD ! Think about it, if you did 3 Open houses a week and added 12 Qualified Leads per month and 144 Qualified Leads per year, wouldn't that be pretty good production. What is a Qualified Lead ? It is when you can "SET THE APPOINTMENT" or"BREAK BREAD". YOU MUST MEET CLIENTS IN THE COMFORT OF THEIR HOME IF YOU WANT CLOSED ESCROWS, LOYAL CLIENTS, AND LOTS OF REFERRALS ! That's my rant for today.
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Stanton Homes - New Home Builder - Raleigh, NC
Design/Build Custom Home Builder in North Carolina
Christopher,
What is your average attendance to a weekday open house? It feels like these would conflict with a lot of work schedules.
Dec 10, 2007 04:38 AM
nwRealty.Com - Tacoma, WA
Glad this works for you Christopher. Open houses are very time consuming but do provide quality face time with prospects.
Dec 10, 2007 05:05 AM
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