Selling Home in town may seem like an odd question to ask. The fact is, many agents and brokers do not use the right keywords to help the search engines place their blogs, articles and online advertising of a properly in the right location.
Google like many other search engines is using a blended searching method to offer a better user experience to those using their search engine. Without specific keywords and tags to help identify those keywords your article might be showing up in a location you never intended.
For example if you do not sell home regionally around the city your in why would you use words that make a search engine think you do? Getting specific is going to help you with placement. For example I sell home in Grand Rapids Michigan. Grand Rapids is a large metropolitan area that has multiple cities with shared boarders, like Wyoming Michigan, East Grand Rapids, Grandville, Kentwood, Walker and Comstock Park touch the boarders of Grand Rapids, Michigan city limits. Unless you seen a sign you might not know you entered into a different municipality.
It would not be productive for my sellers or for buyers looking for homes in a specific city or zip code if I generalized my listing. I can hear you now! Being general exposes my listing to more buyers. Maybe and maybe not, would be my answer. If I am searching for Grand Rapids Michigan specifically and want a 5 bedroom home, what phrase will I type into the search bar? Home(s) for sale Grand Rapids?
That is too wide of a search query to yield my real need. I would bet you would type in the search bar 5 Bedroom Home For Sale Grand Rapids . Including the bedroom requirements, for sale, city and state zero in on your specific needs. Not everyone goes to the MLS or real estate agent websites to do home searches. It would be great if they did but that is just not the case. If you do your homework, the search will work even if the buyer shortens the search query.
5 bedroom Home For Sale GR, the point is simple. When buyers are looking for a specific type of property and your listing is on the first page your client wins and so do you!
You do not have to be the first listing on the page to get the click through results from the searcher. Being on the first page in the organic search area increases your opportunity to be found. 70% of those looking for specific information never leave the first page.
I hope this helps you and your clients sell their home.