Selling Homes in Your Town?

By
Managing Real Estate Broker with Flexit Realty "Flexible Home Selling Solutions"

Selling Home in town may seem like an odd question to ask.  The fact is, many agents and brokers do not use the right keywords to help the search engines place their blogs, articles and online advertising of a properly in the right location.

Google like many other search engines is using a blended searching method to offer a better user experience to those using their search engine.  Without specific keywords and tags to help identify those keywords your article might be showing up in a location you never intended.

For example if you do not sell home regionally around the city your in why would you use words that make a search engine think you do?  Getting specific is going to help you with placement.  For example I sell home in Grand Rapids Michigan.  Grand Rapids is a large metropolitan area that has multiple cities with shared boarders, like Wyoming Michigan, East Grand Rapids, Grandville, Kentwood, Walker and Comstock Park touch the boarders of Grand Rapids, Michigan city limits.  Unless you seen a sign you might not know you entered into a different municipality. 

It would not be productive for my sellers or for buyers looking for homes in a specific city or zip code if I screen from Google Searchgeneralized my listing.  I can hear you now!  Being general exposes my listing to more buyers.  Maybe and maybe not, would be my answer.  If I am searching for Grand Rapids Michigan specifically and want a 5 bedroom home, what phrase will I type into the search bar? Home(s) for sale Grand Rapids?

That is too wide of a search query to yield my real need.  I would bet you would type in the search bar 5 Bedroom Home For Sale Grand Rapids .  Including the bedroom requirements, for sale, city and state zero in on your specific needs.  Not everyone goes to the MLS or real estate agent websites to do home searches.  It would be great if they did but that is just not the case.  If you do your homework, the search will work even if the buyer shortens the search query.

5 bedroom Home For Sale GR, the point is simple.  When buyers are looking for a specific type of property and your listing is on the first page your client wins and so do you!

You do not have to be the first listing on the page to get the click through results from the searcher.  Being on the first page in the organic search area increases your opportunity to be found.  70% of those looking for specific information never leave the first page.

I hope this helps you and your clients sell their home.

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Location:
Michigan Kent County Grand Rapids
Groups:
Realtors®
Michigan Realtors
Tags:
using keywords
gary l white
gary l white flexit realty
selling homes in your town
selling homes grand rapids michigan
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Rainer
80,593
Chris Lewis
Gracious Living Realty - Front Royal, VA
I want to SELL your home, not LIST it!

By optimizing pages for specific properties I have been able to get on the first page of Google in under a week for a whole bunch of properties.  Geotargeting is essential as searches are predominantly local.

Mar 08, 2012 04:32 AM #1
Rainmaker
1,073,964
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi Chris, as the search engines become more specific to customer searches the issue of geotargeting and tagging properly will become very important.  Thanks for the comment Chris.

Mar 08, 2012 05:06 AM #2
Rainmaker
1,006,502
June Piper-Brandon
Long & Foster Hampden - Baltimore, MD
Piecing Dreams One Home at a Time

Gary, thanks for the reminder.  I knew what to put but forgot how to word it for it to come up.  I've been playing around with word combination and SEO to get my listings to have top billing.   Thanks.

 

Mar 08, 2012 09:53 AM #3
Rainmaker
4,432,093
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel

Gary, Thank you for the tips. I will keep them in mind and look at google ranking of my listings.

Mar 08, 2012 08:07 PM #4
Rainer
370,782
Surprise Arizona Realtor Jim Braun Sun City Grand Active Adult Communities
Coldwell Banker Residential Brokerage Jim Braun Sun City Grand Az - Surprise, AZ
Surprise AZ real estate Phoenix West Valley

Good tips Gary. I am always playing around with the wording for exposure.

Mar 08, 2012 08:15 PM #5
Rainmaker
1,073,964
Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375
Flexit Realty "Flexible Home Selling Solutions" - Grand Rapids, MI
Real Estate Services You can Trust!

Hi June, keeping it local will affect your personal site and your listings.  Let me know if I can help.  Thanks for your comments.  Hope all is well.

Hi Gita, I have a feeling you rank pretty well based on your experience level when I visit your post Gita.  Thanks for the comments Gita. :-)

Hi Jim, Consistency may be an issue in your area.  Posting something that is relevant everyday and watch the rankings change for you and your site.  Thanks for the continued comments Jim.

Mar 09, 2012 12:20 AM #6
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Rainmaker
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Gary White~Grand Rapids Home Selling Pro Call: 616-821-9375

Real Estate Services You can Trust!
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