There is a condo in New York City that I just heard about that was staged, put on the market and sold within a week .
It sold for $1million over the asking price!This information came to me via my sales manager who was speaking with another manager in New York...Apparently this tid-bit has set every progressive broker in the city to get themselves aligned with a "Staging Service". I haven't heard the stats yet on this, nor have I seen any public records to substantiate the sale yet, but my company Prudential Douglas Elliman just had a managers meeting in Florida and one of the key topics was Staging and the necessity of this important new trend to the future of real estate brokerage.
In California, I understand that Staging is just another part of doing real estate business. Are there any stats that might give some insight as to how much staging influences the sale of a property?
Does anyone on the West Coast or anywhere for that matter, have any definitive information that can be used to guide us here on the East Coast? There seems to be a dearth of statistics about this new "industry" and it would certainly be helpful to everyone now if there were a source for this critical information. Maybe real estate professionals can begin to identify staging information on their sold listings; such as:
1.Was/is the house staged or not?
2.If it sold, did it sell for less or more than asking ?
3.How many days, weeks, or months on the market?
This could be relatively simple to add to our technology and can mean the difference between a much needed source of statisical information for the real estate business as well as the new Home Staging Industry. I have a request in for this data to be added to our listings here at Prudential Douglas Elliman; it will be interesting to see if there is an adequate response.
Please give any feed back that you may have regarding these statistics or where I may find them.