A home for many people is their biggest investment or potential investment. So choosing the right person to list your home for sale is important. Where ever you are things have changed, especially with Main Line Philadelphia Real Estate. Here are 10 tips to bear in mind as you select the right agent to not only list your home but to sell your home.
- The size of the broker is irrelevant! Yes, it is shocking but true. The internet has leveled the field not just for retail, travel and other industries but also in real estate. An agent from a small brokerage with specific skills on the Internet can achieve better results than an agent without those skills at a large brokerage. Also buyer agency means that any agent from any broker can sell your home and represent their buyers in the negotiation regardless of their affiliation.
- The agent is more important than the brokerage. Rarely do I get anyone asking me about what my broker is going to do for them when I am on a listing appointment. But, my clients want to know, "What are YOU going to do for me?"
- Consider the relationship you are going to have with this agent. Is it someone you can relate with, talk to, do you feel they listen and understand what you are saying. Do you feel they will go to bat for you if needed. Will they tell you the truth, even if you don't want to hear it. If they don't before you list, they won't afterwards.
- How does this agent communicate, are they available? Do they answer their phone or will you be constantly leaving messages.
- What is the agents marketing plan. Do they sound like everyone else? If so ditch them now. 93% of buyers are looking on-line, so forget about printed brochures and newspaper advertising, save some trees and focus on where people are looking.
- Does the agent ask you questions about your home or is the presentation all about them?
- How does the agent handle objections, avoid them or answer them?
- What about the commission, do they explain to you your options regarding their commission and what will be offered to a buyer's agent or a transaction licensee.
- Do they have contractors they recommend if needed for repairs.
- Do they know what they are doing? What is their experience.
- Are they experienced negotiators? Do they adopt a win-lose position or are they able to offer solutions to reach a third alternative win-win position for everyone?
- How easily can you cancel the listing agreement? If the agent is any good, he will have an easy cancelation policy that is fair to both of you. Agents who sell homes don't have time to bicker over countless details of who did what wrong. It is much easier to move on and list the next property than force a client who is unhappy to stay in a listing agreement and end up in coutless arguements that achieve nothing for either party.
I gave you two bonus tips as I love to over deliver. If you are thinking of listing your Main Line Home for sale. give us a call and let us explain how we will get your home sold for you.