“74% of clients you stay in touch with will give you a referral.”
I had an interesting telephone conversation recently regarding the above quote!
Here’s how our conversation went:
Realtor: “I don’t agree with that number. I’ve been sending a monthly newsletter out to all my past clients for a year now and I haven’t had a single referral.”
Blake: “If I sent my significant other flowers once a month, but never told her I loved her, never asked her how her day was, and only told her how I’m doing… how do you think our relationship is going to go? Our relationship won’t go well until I start caring more about… her.”
It’s similar in business. Staying in touch with your clients is not ONLY sending the monthly newsletter (which is a good idea anyway), but making the effort to contact them multiple times each year. PERSONALLY!
Here are 5 ideas on how you can stay in touch with your clients:
1.) Send a monthly or quarterly newsletter on relevant information.
2.) Send a personalized “Happy Birthday” email.
3.) Send a personalized Holiday email or card.
4.) Plan an event each year where you invite your clients to attend-
One of our customers planned a “River Cleanup Day”. He invited all his past and current clients. It’s free and good for the environment. You can take pictures and post them to your Facebook and website. He plans a few events like this each year.
5.) Place a call once or twice a year to your clients. - If you sold 12 homes every year for 10 years, that would mean a 5 minute phone call every 3 days! I believe this is the most important one!
Along with helping you manage your properties,
ClientTickler is going to assist you in staying in touch with these clients! In a personal way!
The average home owner will buy 4-6 homes in their lifetime…
An average real estate agent will sell them only 1 of those homes. Be better than average!
CLICK ON THE LINK BELOW TO DOWNLOAD YOUR FREE 30 DAY TRIAL!
http://www.clienttickler.com/CT_realEstate.asp
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