Today, while taking a break from the daily tasks of this business I happen to catch the news' highlights ---showing the fans' tribute to the famous singer, James Brown. On Christmas Day, James Brown passed away. How ironic, he was a very dramatic entertainer. He entered the world of music dramtically, and departed the same. The fans came from everywhere, all parts of the world to pay their respects to the singer before he is laid to rest. Presented in a chariot ushered by horses, the body of Mr. James Brown was greeted by thousands of fans! They were mimicking his dances, moves, and the way he sang.
So, what's my point. My point is there are those who remembered him when he first debuted on stage at the time--- I believe was in the 1960's. Like love at first sight, James' style, his talent, and of course his branded look and gestures drew fans from all parts of the world--representing all cultures, ages, and beliefs. The man was an awesome entertainer. Artists pay millions to incorporate or "sample" his music into their recordings. Likewise, for those of us who learned about him throughout our childhood years never forgot. In essence, like James Brown, we as real estate professionals can witness and embrace this same level of success and public awareness. By properly branding ourselves, our teams, and providing ultimate service that the public wants, we can master this same effect. So much so, that when the public see a particular logo, hear a particular phrase, or glance at our photo, they should no instantly who we are and what we represent. Overtime, the benefits will pay off and the public will be their to embrace us via accolades and referrals!
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