Establishing A Brand On Pinterest - 8 Strategic Moves To Get You Going Today

Services for Real Estate Pros with Stowe Meadows Lodge, Stowe VT Romantic and Luxurious Inn

Establishing A Brand On Pinterest - 8 Strategic Moves To Get You Going Today

After my last post, "Pinterest Generates More Conversations..." about the huge growth of referral traffic generated by Pinterest, I thought I'd post a quick follow-up article specifically about launching your business brand on this new social media .  

These Pinterest tips are a collection of some fantastic ideas published by Mashable and a few tricks I've learned from friends...along with a dash of personal experience.  Remember, Pinterest is an invitation-only social site.  You have to receive an invitation from a member to get started.  Ask around, you probably know someone who is using Pinterest today. If not, email me and I'll send you an invitation, and I'm happy to trade ideas on interesting Pinning and Board ideas.

1) Grab Your Brand Name - You have your Brand on your business card, email, Facebook page, Twitter account, etc.  Now, make sure your customers find you and follow you easily on Pinterest.  Reserve it even if you don't have time today to do much with it.  Here are mine Stowe Meadows  Hall NH-Realty

Stowe Meadows on Pinterest

2) Be Your Brand - You're a restaurant that specializes in farm-to-table menus?  Show it by creating Boards for the farms you purchase from.  Pictures of the farmers and grazing lands or fields full of the produce you buy and serve.  Show pictures of your menu items.  Offer buying guides or locations for spots your products can be found in retail stores.  This concept applies to every business.  Don't understand this concept in Real Estate?  Try this to get going, add Boards for:

Local recommended dining, Local Neighborhoods worth exploring, Curb Appeal Concepts, Staging Ideas, Landscaping ideas, Organizational concepts, etc.

Get creative about yours.  Make a page and boards people want to explore.

3) Add The Pin It Button - Add the Pinterest Pin logo to your website and to your signature line in email.  This has two impacts.  You allow website visitors to Pin pictures from your site AND you show people how to find your Pinterest account.  Pin It Logo

4) Make Your Website Pin-Friendly - This is a big one.  Pinterest needs to see images to Pin.  I've visited lots of websites that use Flash images vs images so there is nothing available to Pin.  It is frustrating to find a site that you want to share with other people, but there are no images to add to your no referral for you!

5) Include Hashtags, @ signs, $ signs and URLs - Help folks find you by adding #hashtags just like you do on Twitter.  Callout other users with @ just like in Facebook.  If you add prices with the $ symbol, Pinterest will add the price to your Pin making it easy for followers to understand pricing.  Pinterest links are "no follow" links from an SEO perspective.  But you can add URLs to the item description for SEO and click-through traffic.    

6) Be A Great Community Member - Give credit to others, follow others in the community, re-pin information that your followers may find helpful.  Don't self-promote.  Here is a fabulous article from Wild Hair that talks about how Whole Foods uses Pinterest to promote their brand.  Check it out, there is A LOT of stuff on the Whole Foods Boards that I'd like to re-pin....and that promotes referral traffic to them.  Stowe Meadows - Pinterest

7) Load Your Own Pins - Who says you have to find and use other people's Pins?  Upload photos and descriptions of places you've been, neighborhoods you want to highlight, house design examples.  You can also add links and embed pins in your blogs or other HTML.  Each Pin has an "embed" tag allowing cut/paste of HTML.

8) Commercial Sites vs. Personal Sites - Pinterest hasn't yet distinguished between commercial users and individual users.  Be careful when you use copywritten material for commercial purposes.  Err on the side of caution.

There are lots of great articles to explore on this topic.  Here is another terrific one from Social Media Examiner that I used in my research.  Enjoy!



Posted by

Caroline DeVore Caroline DeVore - Stowe Meadows Lodge - Realtor
Tel: 802.888.0002 |  Mbl: 617-803-7222 

The information contained in this blog is believed to be reliable and while every effort is made to assure that the information is as accurate as possible, the author of this blog, and its comments disclaim any implied warranty or representation about it's accuracy, completeness or appropriateness for any particular purpose.

Caroline DeVore ©2010-2013   Stowe Meadows ©2010-2013

Comments (11)

Emily Medvec
eXp Realty LLC - Santa Fe, NM
Broker | Realtor | Serving Santa Fe & Northern NM

Caroline, this is an excellent post on basic strategic moves given Pinterest is here to stay and taking the lead in visual social networking. Thank you!

Mar 11, 2012 05:52 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Thx so much.  this is super helpful and I've bookmarked.  I'm still clueless here.  I signed up, but it did it under my name and I and I was trying to figure out how to change to The Flooring Girl or to add that to my name.  I think it's tied to my FB acct (or else twitter).  So much to figure out here.

Mar 11, 2012 06:37 AM
Caroline DeVore, Stowe Vermont Lodging, VT Bed and Breakfast Inn, Vacation Homes
Stowe Meadows Lodge, Stowe VT Romantic and Luxurious Inn - Stowe, VT
Caroline DeVore | Stowe Meadows Lodge, Stowe VT

Emily - Thanks!  I'll look for you on Pinterest.

Debbie- Here is what I had to do.  I first created a Pinterest account with my personal email and FB/Twitter account to get going and have a "test bed".  I was able to play around and learn a bit before starting my business acct.  Then, I created another account from my business email/FB/Twitter acct.  I sent an invitation to my business email account from my personal acct.  That way, I could use my business name that connects to my business Twitter and FB account. My business pins get posted to my business FB acct and Twitter account automatically.  I keep it straight by using different browsers for each.  That way, I don't have to login and logout every time I want to post from a different account.  FB limits you to only one sign-in at a time in a single browser session.  Email me if I can help you get going.


Mar 11, 2012 08:28 AM
marti garaughty - Montreal, QC
a highly caffeinated creative type...

garaughty, abstract art, graphic design, WordPress consultant, branding, marketing

Mar 11, 2012 08:30 AM
Caroline DeVore, Stowe Vermont Lodging, VT Bed and Breakfast Inn, Vacation Homes
Stowe Meadows Lodge, Stowe VT Romantic and Luxurious Inn - Stowe, VT
Caroline DeVore | Stowe Meadows Lodge, Stowe VT

Marti - You made my whole day!  

Mar 11, 2012 09:30 AM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

Caroline - Great idea.  And, you know what, I don't even have a biz twitter acct.  Lots of opporunity here.  Or maybe I can rename it.  gotta think that through.

Mar 11, 2012 11:18 AM
Sherry Peckhoon Sim
Sims & Company - Cayucos, CA
Broker/Owner, Covering the Beautiful Central Coast

Hi Caroline, thanks for the post. I wonder if you could invite me. I don't know enough about Pinterest, and will check it out.  I haven't heard much of its use in our area.  If I need help, I hope to email you.

Mar 11, 2012 02:23 PM
Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Great post Caroline.  I need to get on this.  I haven't been active on there at all, but hear that it's very addictive.                

Mar 29, 2012 11:31 PM
Todd Mack
Coral Springs, FL
Property Manager Assistant

Good post Caroline. I'm sure more people will become interested as the site continues to grow!


Mar 30, 2012 12:29 AM
Samantha Smith
214.422.0729 - Rowlett, TX
Sam I Am Houses, Simply Texas Real Estate

great information & helpful ~ thanks for sharing!

Oct 16, 2012 11:31 PM
Robert Fowler -
President of Retirement Media Inc. - Braselton, GA
55+, Active Adult and Retirement Communities

All good info especially using hashtags which I didn't know and uploading your own original images which I did figure out.

Sep 21, 2013 11:09 AM