I'm sure by now, most of you have heard about Google Analytics and how you should have that on your website so that you can better analyze your traffic so that you can learn and improve your site. And, some of you may have heard about Google Webmaster tools. This provides another facet to your analysis (including showing you how often you show up for some key words vs. people clicking, helping you find broken links, analyzing impact of +1's and several other things.
Both of these are FREE. And, if you don't have them yet, go ahead and install them on your website.
I definitely have had some challenges in the past trying to get these installed on my website. Afterall, I have to say google's instructions are not very straight forward.
BTW, you can't add these to Active Rain, but I believe you can add these to your outside blog from Active Rain.
I hope this is helpful. I just came across this draft from March 2012 and I guess I never published it.

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