Some of my best memories are time spent with grandma VanNatter who passed away 20 years ago. Her life and stories are with me to this day. She never had material wealth or the fanciful things this world can offer. Nor did I care. She always made me feel welcome and loved in her very modest home. I trusted her with every fiber of my being.
I’ve thought about the trust I have in some people and why. The #1 reason people will choose to work with you as a realtor or choose someone else comes down to trust and risk elimination. If you are the less “risky” option and can be trusted, you are far more likely to earn more customers. Following are some way you can reduce your customer’s risk:
ACTION STEPS
· Be a great listener – listen with sincerity and empathy
· Be worthy of being trusted – this means you keep confidential information confidential
· Build a long-term relationship – the customers will understand you have their best interests at heart, not your own
· Become friends with your customers – always act in the customers best interests
· Never criticize anyone – even your direct competitors
· Accept your customers for who they are, being non-judgmental
· Take every possible opportunity to express your approval of your customer – give them praise
· Show your appreciation through small actions (politeness) and larger deeds (thank you notes)
· Find something you genuinely admire about your customer’s life or their achievements – and express those feelings
· Never argue – always be agreeable
· Focus. Don’t get distracted
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