Tips for creating a smooth flowing blog.

By
Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119
https://activerain.com/droplet/x7q

When I first went back to college to pursue my MBA, I had a great class that we called the "touchy-feely" class.  In it, we did all kinds of relational exercises culminating in the "touchy-feely weekend."  We even had a motto for that weekend.  It was, "Veni, vidi, feely."  I came, I saw, I felt. 

Another fun part of that class was a pubic speaking part.  Of course, after Afraid of public speakingspeaking publicly for nearly 20 years at that time, I loved it.  My fellow students cried foul though because I didn't struggle, sweat bullets or ramble along while saying, "A, a, a, a, a."  Ironically, I had taught a class on homiletics for a few years prior.  So, I had been teaching students in the art of public speakers.  Which brings me to the point of this blog.

Blogging is a lot like public speaking.  There are a few simple speaking principles that might help you find a nice flow to your blog.  If Afraid of public speakingyou struggle with keeping things on course while you blog, try this:

  • A good speech has a few simple components, such as, an introduction.  Basically in the introduction, you want your listeners to know what you're about to talk about.  The same is true in a blog.  It doesn't have to be long.  I tend to ramble too much in my intro.  I guess that's a side effect of too many years behind a lectern.
  • Lay out your points, I, II, III, or A, B, C.  There should be a nice progression from one to the other.  It's like you're building something.  You lay the foundation and then build upon it.  Oh, and you don't necessarily need to insert the point numbers or the letters.
  • Sum up what you've just said in a few short sentences.  It's as simple as, "Tell them what you're going to tell them.  Tell them, and then tell them what you told them."  When you finished your points, sum things up and put a bow on it.  My wife can still repeat the main points of many of my sermons from the early 1980s. 
  • Form a conclusion, and call for some kind of commitment.  You want your listeners, or readers, to make some kind of decision.  "Yes, I agree with you, and I will do that.  No, I don't agree with you, and I won't do that.  I might even throw a tomato at you." 

I would also encourage you to read your work over a few times to make sureConfident public speaking you have a nice flow.   Be sure to spell check, and you might even run your blog through a grammar check. 

There is an old editing tip I picked up from a publisher I've written for in the past.  Read your material from the last word to the first.  When you read it from front to back, your brain auto-corrects your mistakes just like my IPhone does when I'm texting.  Reading your text backwards makes those mistakes stand out like a flashing sign. 

So, don't be afraid to speak or blog.  Put your best foot forward, and try as much as possible to keep it out of your mouth.  Happy blogging!


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Ambassador
3,936,220
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Mike- you make a great point about structuring your blog as your would your speech.  And I agree, when we proof read our posts from beginning to end our mind does auto-correct for us.  I'll have to try reading it from end to beginning. That ought to be a challenge. 

Mar 12, 2012 07:36 AM #9
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Kathy, it's not nearly as difficult as it sounds.  You'll be surprised.

Mar 12, 2012 07:44 AM #10
Rainer
308,124
Jennifer Chiongbian
Specializing in all types of Manhattan apts & townhouses - Manhattan, NY
Real Estate Broker - NYC

No wonder you are so gifted at writing your uber-entertaining blog posts!  Your excellent raining came in handy!  Great breakdown.

Mar 12, 2012 07:52 AM #11
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Thanks, Jennifer.  I hope you're having a great Monday!

Oh, I know that feeling well, Andrea.  I'm always amazed when I see a blopper in my blog after I've gone over it numerous times.  Hey, keeps us humble.  8-)

Mar 12, 2012 08:11 AM #12
Rainmaker
727,958
Andrea Bedard
Thompson Company, REALTORS® - Silver Spring, MD
M.A.; REALTOR® Silver Spring, MD and beyond

Mike, I'll have to try reading my blogs backwards - I have never even thought of that. I usually catch my mistakes as soon as I post it public :-) No matter how many times I read through it and run the spell check there are always a couple things that wont be obvious until it is out there! Go figure.

Mar 12, 2012 08:15 AM #13
Rainmaker
207,960
Peggy Wester
Realty Executives Integrity - Grafton, WI
Real Estate Agent Ozaukee & Washington County

Love this post -- took me back to some writing classes back in high school and college. Great reminder for all on how to convey your thoughts clearly and concisely.

Mar 12, 2012 08:32 AM #14
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Excellent points, but you want me to think when I write a post?  You know me better Mike, they just come out............good or bad.

Mar 12, 2012 08:33 AM #15
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Peggy, it's funny, I nearly failed my senior year in high school because I was too intimidated to give an oral book report.  They I spent the next 30 years speaking.  8-)

Roger, I wouldn't want it any other way!  8-)

Mar 12, 2012 08:37 AM #16
Ambassador
2,897,156
Anna Banana Kruchten CRB, GRI, WLS
Phoenix Property Shoppe - Phoenix, AZ
603-380-4886

Mike what a great way to blend the two - blogging and public speaking. I too have been a speaker and debater for years and it really is kind of one in the same.  Hadn't thought about it like this before!

 

Featured in BananaTude


Mar 12, 2012 09:20 AM #17
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Thanks for the feature.  I need a little more potassium in my life, and this is a good start!

Mar 12, 2012 09:26 AM #18
Rainmaker
759,451
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

That was a great tip at the end that I wasn't at all familiar with. I'll have to give it a try.

Mar 12, 2012 10:00 AM #19
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

It does work really well, Jill.  I've used it for a couple decades.  

Mar 12, 2012 10:06 AM #20
Rainer
147,717
Michael S. Bolton
Michael S. Bolton,Inc. - Zimmerman, MN
MN Appraiser

Great pointers Mike! I can use all of the help I can get, and I never heard the one about reading backwards.  Public speaking was one of my biggest fears until I joined Toastmasters a couple of years ago, and it's been the best education I've gotten for the price. I just love it.

Have an AWESOME day!

Mar 12, 2012 10:21 AM #21
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

That's a great club to belong to, Michael.  It definitely helps build confidence and focus.  Good for you!

Mar 12, 2012 10:43 AM #22
Rainmaker
507,032
Cal Yoder
Keller Williams Elite - Lititz, PA
Homes For Sale in Lancaster PA - 717.413.0744

Mike, excellent points. Have some kind of flow certainly helps drive the point home. You posts not only sound good, they look good.

Cal

Mar 12, 2012 07:07 PM #23
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Cal, I bet you already knew all of this, ehh?  

Mar 12, 2012 08:59 PM #24
Rainer
453,345
Diane M. Phillips Realtor 443-286-4365
Frankly Real Estate Inc. - Manchester, MD
Specializing in Carroll Co., MD

Excellent post Mike! I like the tip about reading it backwards too, smart & simple.

Mar 13, 2012 12:39 AM #25
Rainmaker
501,703
Jim Patton
Aspire Home Real Estate 209-404-0816 - Modesto, CA
Realtor - Stanislaus ,Merced, San Joaquin Counties

Another great post Mike.  When I grow up I want to be just like you.  If I grow up...

Mar 13, 2012 09:12 AM #26
Rainmaker
1,290,217
Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

THANKS, I always can use the help! GREAT BLOG!

Mar 13, 2012 10:15 AM #27
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Thanks, Diane.  I hope that works for you.

Jim, you're too funny. 

Thanks, Jon.  Glad it was helfpul.

Mar 13, 2012 10:21 AM #28
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