Holding An Effective Open House

By
Real Estate Agent with Pearson Smith Realty

When holding an open house, it is important to do it the RIGHT way.  Let's be honest, holding an open house typically does not sell a home - however, they can get the community talking if you do it the right way!

  1. Only hold an open house the first weekend the house is on the market.  The first weekend the house is on the market it is new an exciting, which typically means a lot of traffic (if done the right way).  It is important when people come see the property, they see other people in the home as well - if people think other buyers want the house, they'll want it even more!  Nothing worse than holding multiple opens and watching traffic get smaller and smaller.
  2. Put directional signs EVERYWHERE and make this stand out with balloons, etc.  A lot of traffic for an open house comes from directional signs - you can never have too many.  Let people know the open is happening!
  3. Place door hangers on neighbors doors inviting them to the open.  I don't care who stops by - even if they most likely have no interest in the house - they might know someone who does!
  4. Have valuable information at the property.  Mortgage payment information, why now is a good time to buy, interest rate sheets, home warranty information, etc.
  5. Put a theme to the open house.  If the property you are selling is the ideal place to hold a cookout - have the grill going!
  6. Internet Advertising!  Nothing sells a home more today than the interent.  Blast the property all over the web to make sure everyone knows about it.

This past weekend I had over 25 groups of people through an open I held for one of my listings in Ashburn.  One person came up and said, "Wow everyone seems to want this house, I've never seen so many people at an open!"  First week on the market - two offers on the way!

Going above and beyond to sell a house is what it is all about.  Even though I know opens usually do not sell a home, when holding one I know it is important to give is 100%!

If you are thinking of selling your home or buying in Loudoun County, contact me at 540.454.1551 or eric@e4realty.com!

Posted by

Eric Pearson

Loudoun County Realtor
RE/MAX Gateway
Cell: 540.454.1551
Email: eric@e4realty.com
 
"The finest compliment I could ever receive is a referral from my clients, friends and associates"

Comments (3)

Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Open houses are not as popular as they once were, but certainly if done right, they can be a huge success.  You have a lot of enthusiasm so I'm not surprised yours went well.

Mar 12, 2012 07:54 AM
Anonymous
Anonymous

Thanks Margaret...hope you're having a great 2012!

Mar 12, 2012 07:58 AM
#2
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Great tips, Eric.  I still find Open Houses to be effective ways to promote a property.

Mar 12, 2012 01:43 PM

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