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Internet Advertising

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Real Estate Agent with Prudential First Choice Realty

Being so new to the business i was trying to find websites on-line to post listings to.  Our company is looking at paper advertising v. Internet advertising and the pros and cons of both.  We currently advertise on several websites through our Team Webpage: Oodle.com, House.com, YahooClassifieds, Trulia.com, Vast.com as well as local websites such as StateCollege.com and CentreDaily.com.  I am also aware of websites like Craigslist.com but haven't heard much of the hype about it for Real Estate purposes in the State College Area.  And of course I can post listings to ACTIVERAIN.com, but am unaware of how to do so. Help?

But being new to the blogging and Internet advertising, outside of our company's websites and Our Team Webpage, I have no clue where to look and what websites to post listings to.  I have checked out Zillow.com and am absolutely appalled at the responses to posts i have seen on there. Check out what Melissa Sieg had to say about Zillow. http://activerain.com/blogs/melissasieg

But anyway, i am not here to trash other websites, simply looking for help. Can someone help me figure out how to advertiselistings on AR and if you have any ideas of where to advertise on the World Wide Web please share your ideas.  I would love to hear them.  Being in a college town (Penn State University), i know that people are all over the Internet and i am just looking to reach the most amount of people in an effective way.  State College is also becoming a destination point for Alumni.  The wonderful "baby boomer" generation that graduated from PSU is looking for second homes.

 I would appreciate any help i could get. Especially those from College Towns.

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Katie Wethman
Keller Williams - Falls Church, VA
CPA, MBA, Realtor - Northern Virginia & DC Real Estate

Mandee, I believe that to post a listing to AR, you simply enter it just as you would a blog posting.  At the bottom, click the box "For Consumers" and more options will appear, including "Advertising a Listing".  Choose that, and then at the very bottom make sure you choose the appropriate region.  From there it should appear on localism.com  Good luck!

 

Dec 12, 2007 06:56 AM
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Mandee-  Sara from Zillow here.  I checked out Melissa's post, and the links she is referring to, and commented on her blog twice.  So I won't repeat that here. 

However, as one of the top trafficked real estate sites (4 million people a month), I think it is SO important to make sure your listings are found on Zillow.  Is a great marketing platform for your listings. 

Advertising your listings is very different that participating in our forum section.  You can chose which areas in which you choose to participate. 

While some of the threads can be a bit 'colored', shall we say, I do think there are some strong learning pointed that Realtors can take away from them.  The consumers are actually saying in some of those posts what they DON'T want from Realtors.  You'll find a lot of positive comments when a Realtor makes a post with information that the public DOES want.  However, please note that if you ever see something totally offensive on Zillow, you can flag it and our customer service team will review and take it down when necessary. 

Best to you as you begin putting your marketing plan together.  Sounds like you are on the right track!

Dec 12, 2007 07:26 AM
Universal Funding Partners
Universal Funding Partners - Scranton, PA

Hello Mandee and welcome to the blogging world!

You should check out Postlets.  You can create a listing that looks really cool and then just copy and paste it into ActiveRain, Craigslist, or whatever.  Here's one I listed on craigslist.  I'm not a Realtor, I was just helping my father-in-law sell his house.

I don't buy advertisements from websites, but I've found that you can generate some traffic just by blogging.  Start a few blogs and have them linking back to your website.  Write some stuff very specific about your town.  You'll be suprised how high you'll pop up on Google just from your Blogs here on ActiveRain.  If you search for "Scranton Wilkes Barre commercial property" my Active Rain profile is #2 on the page right now.  Not bad for free.  My company website doesn't even show up and I'm paying for that one!

The best advice is to find some people on here that have blogs about Real Estate Marketing.  Some people have blogs that just lay out A-->Z of what to do to get traffic.  If you email me, I'll dig some up for you.

We should chat about networking.  I'd love to close some loans for you just so I can have an excuse to travel down to State College and have some Grilled Stickies!

Let's Go State!

Dec 14, 2007 04:57 PM
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Mandee...I see you've asked how to post listings to localism.com.  Katie Wethman gave the directions in her comment.  I hope you've tried.  If you need additional help let us know.

Also, when you write a post you should see links to localism.com on the right side of the screen.  That will probably be a big help also.

Cheers,

Kathleen

Feb 08, 2008 05:00 AM