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We Give and We Give and Still...

By
Real Estate Agent with Real Living Real Estate Solutions

When you talk to many Realtors, they will tell you that they work very hard. They are there for their customers and go over and above the call of duty whenever they are asked to...sometimes even without being asked. I think this is true for many agents. There are agents at the other end of the spectrum as well. Agents that seem to hold real estate out there as a 9-5 job, not a career. These agents are usually the ones that are not cultivating their business. Not realizing the connection with merging their personal lives and real estate. I recently wrote a blog on agents who turn their cell phones off on weekends and night time. You can read it at http://www.lifeasanagent.com/jim-hirschhorn/access-24-7is-it-too-much/show/.

When you look at a model of the most successful and profitable agents, they are involved in the community, involved with their customers and have many of their customers as personal friends. They realize the value of moving past the 9 to 5 mentality and have done a great job of having Real Estate infused into everything that they do.

For agents, this is a conscious decision and clearly there are many who do not want to take their careers to this level.

 

Zen Ziejewski
Keller Williams Realty - Laguna Niguel, CA
Laguna Niguel Real Estate
Real Estate is a 24/7 career. Those who don't realize or care will be very successful.
Dec 12, 2007 06:47 AM
Jim Hirschhorn
Real Living Real Estate Solutions - Orlando, FL
GRI, Real Living - Orlando
Zen, did you mean unsuccessful? :)
Dec 12, 2007 06:49 AM
"JT" Prevatte
Former Agent - Fayetteville, NC
Do you control your real estate or does your real estate career control you?  This is a question every agent should ask themselves.
Dec 12, 2007 06:52 AM
Jim Hirschhorn
Real Living Real Estate Solutions - Orlando, FL
GRI, Real Living - Orlando
Good Point. Which came first, the Agent or the Customer?
Dec 12, 2007 06:55 AM
Lindsey Hasford
Edina Realty - Elk River, MN
Bringing you home...
Hmmm. Interesting. One of the most successful agents in our office turns off his cell  phone on weekends! Sometimes I wonder how it works for him, but apparently his clientele understand...
Dec 12, 2007 06:59 AM
Jim Hirschhorn
Real Living Real Estate Solutions - Orlando, FL
GRI, Real Living - Orlando
See Lindsey, that is the other side of the coin. Agents who practice this say that they tell their customers up front how they do business and that those customers appreciate the fact that they take time for family. I wonder if it is different from state to state and community to community? This goes along with agents who leave a message stating that they will only return calls at certain times!
Dec 12, 2007 07:03 AM
Calvin Neely
FLI Properties - Lagrange, GA
Let's get you moving!
I agree with the idea that you should have some time for yourself and your family.  Choosing at least one day a week where you are "off duty" is a good start.  As long as your clients know your schedule they will understand.  The benefit gained with "me" time or family time will outweigh any sales lost.
Dec 12, 2007 07:08 AM
Latonia Parks
Top Bragg Realty, Fayetteville NC, Home of the 82d ABN DIV - Fayetteville, NC
Certified Military Relocation Expert
I am for letting the clients know up front how you operate.  Family time is precious and the lines have to drawn someplace to let your loved one know you value them as much as your career.
Dec 12, 2007 07:39 AM
Rosario Lewis
DDR Realty - Newburgh, NY
GRI, SRES - DDR Realty - Orange County, NY
Clients respect a schedule if you have one. They know we are people too. It is the agent with unpredictable availability that frustrates all of us. Don't keep your availability a mystery.
Dec 12, 2007 09:18 AM
Lisa Spalding
Casa Latino Four Corners, REALTOR, CDPE - Longwood, FL
REALTOR, CDPE

Jim-

I have to disagree with you a on a few points here; not all--just a few.  I think that just because an agent has "office hours" doesn't mean that that agent is a bad agent so long as they are full-time and don't put real estate on the back burner.  A good example is when an agent may put on their e-mails or business cards that they are in the office (or working) on Monday through Friday from 8:30 a.m. until 3:30 p.m. and are available on weekends by appt. only.  A bad example is when an agent works on M/W/F b/c they are working their "real" job on Tu/Th and weekends.  That's a recipe for disaster. 

So, I TOTALLY agree with you that for those agents who do not view real estate as a career that they will most likely not do as well as they could if they DID view it as a career.  My thoughts are that those agents who are part-time--they either need to jump in completely and not just "test the waters" or give up completely and get out and do something that is an actual job where they get paid just based on number of hours worked for whatever mindless activity they can get paid for. 

I don't equate career with "giving up my life" for something.  I DO equate a career with meaning that you MUST learn as much as possible about whatever endeavor you're into (real estate!) and continue to learn to get mastery over the easy stuff and also try to gain mastery over specific/niche/specialized things, too.  Perfect practice makes perfect.  While some people have been in the r e game for a long time, the minute they stop learning, then they're on their way out b/c things change so quickly now. 

And, no, real estate is not a job unless you get paid a salary or work on an hourly basis--but THAT'S no fun!  We choose a career (not job) like this b/c we, for whatever reason, like the sometimes unpredictability and being self employed; the being able to schedule ourselves.  Not everyone is suited for this type of career.  Back to career--Many highly-paid professionals have office hours and I believe most agents should, too.  When I first started in real estate, I DID work all hours and answer the phone even in the middle of the night.  I got completely burnt out and had very little business to show for all my readiness to help people.  Plus, I answered the phone one evening during dinner time.  My 1 year-old started choking on a piece of food, turned purple, and I was STILL on the phone and asked the person on the line to "please, hold on."  Okay--so I wouldn't have won "Mother of the Year" that month but according to what you wrote above, I wouldn't have been a good agent if I hadn't answered my cell phone. 

Would it have been poor customer service to leave a voicemail message that I was busy until after 7 p.m. and would be returning phone calls after that?  I don't think so.  I think it's prudent to let people know up front when you are/are not typically available during the day and week so they know what to expect.  Plus, you CAN actually answer the phone at times when you normally wouldn't, if it is convenient. 

I agree that we must "merge" our personal lives with our business lives at times.  But not always.  Yes, sometimes business and personal times will intermingle--we're social animals and the best agents have a large social network usually.  Times when I only want family time are off-limits for business.  An example is going to the park with my family.  Heck, no; I'm not bringing my phone to answer it.  I'm just there to have fun.  BUT, I bring it b/c if we meet a new family and the conversation turns to what I do, I have it to get names/numbers/e-mails.  So, I also agree with you that we as agents must "infuse" a lot (not all) of our personal life with our business life.  I see agents who continue to wear their nametags to the grocery store; it even works for some to generate business, which is cool, I think.   

So, I think that there's a time for business and a time for personal stuff.  Sometimes those worlds collide in a good way.  Sometimes they just collide.  I have found that at least for me, if I don't schedule my on-purpose business time, then other stuff will intrude on that time and I get nothing done.  It actually helps me to be MORE productive, working less hours--believe it or not.  It's counter-intuitive but I really am more productive in less time.  I'm more focused, on purpose, and have a need to complete the tasks I've set for myself during that time.  The times when I am purposely NOT working on my business is either for my family or for me.  My wind-down time or fun time.  When I don't take that time, I can't perform at my best for my customers.  So, it's better for me to have time for business and time for non-business activities. 

Just my two cents.  Wew, can't believe I wrote that much...  Now, Wednesday is my day off, so of course I'm on the computer looking up properties.  He he.  'Nite. 

Dec 12, 2007 12:53 PM
Jim Hirschhorn
Real Living Real Estate Solutions - Orlando, FL
GRI, Real Living - Orlando
Lisa, Now THAT was impressive. You bring up some great points. Your hands must be tired after all of that. I have to admit that I did chuckle at your 1 year old choking, not because they were choking but because of how crazy it is to think that real life doesn't go on. I often tell my agents this when they come to me with discomfort that they have to miss a Sales Meeting for a doctor's appointment or family issue. Real Life continues. When it comes down to it, it is a personal decision. There are single agents out there who don't have families and do live Real Estate 24/7. I have been on both sides and have been told by my girlfriend's son that everything was Real estate with me. This was after I heard about Lacrosse, Cycling and what the next thing is that he just has to have. I guess that is why, after 8 Years together, I get a "Happy Mom's Boyfriend Day" Card on Father's Day every year.
Dec 12, 2007 01:09 PM
Brad Whiteman
Coldwell Banker - New Haven, CT
Brad Whiteman
Great insight, I use Covey's Q1/Q2/Q3/Q4 as a wonderful template for begining to understand what you are talkking about! Get into Q2! Brad
Dec 13, 2007 11:57 AM
Jim Hirschhorn
Real Living Real Estate Solutions - Orlando, FL
GRI, Real Living - Orlando
But what if my emotional bank account is overdrawn?
Dec 13, 2007 12:32 PM