What is your mission?

By
Real Estate Broker/Owner with Cornerstone Business Group Inc 0225086119
https://activerain.com/droplet/xn6

A number of years ago I worked with a group that was trying to establish a mission statement to define their mission as a group.  I had them gather together a few times to brainstorm ideas, and then they were supposed to consolidate their ideas into a single sentence of approximately 20 words or less.  They nailed it.

A mission statement is different from a goal in that it is specific, Man thinking detailed and exact.  A goal might be more like a moving target because changes in the economy, staff or other external issues may alter it a little here and there.  For instance, if you started an archery school, your goal might be to help every client attempt to hit his target every time.  Your mission would be to attract clients who can be trained to hit their target every time. There is a difference between hitting a target every time and attempting to hit a target every time.

If your mission is even more defined, it might be to attract clients who you will train to focus and achieve a center hit of their target every time.  That creates a different marketing strategy because now you're looking for clients who want to excel rather than simply achieve.  The goal might might be to get to closer to that area of the target at each lesson, but the ultimate result will be what you've set forth in your mission statement.

 In your real estate business, you might set a goal of selling two houses a month.  That's a worthy goal, but what's your mission statement?  It will need to be something that reflects your ability to attract clients who are willing to buy or who are willing to sell so that you can reach your goal.  Your mission statement will define what it is about your company that creates an environment that attracts buyers and sellers who will go to closing. 

Man with an ideaThat environment could be made up of exceptional service, world-class marketing, a highly professional presence or a host of other things.  This is an area where a big-box realty firm has a little bit of an advantage over the concierge offices.  At the same time, if that big-box realty firm develops a bad reputation, it can also translate to every office whether it's warranted or not.

So, what's the mission statement of your office, or what's the mission statement of your own personal realty offering?  It should be posted somewhere where you can see it daily and ask yourself if the activities you're involved in are in line with your mission statement.  

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Cindy Edwards 03/16/2012 11:11 PM
  2. Captain Wayne - Rowlett Real Estate School 03/18/2012 04:25 AM
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Ambassador
677,600
John DL Arendsen
CREST BACKYARD HOMES, ON THE LEVEL GENERAL & FACTORY BUILT HOME CONTRACTOR, TAG REAL ESTATE SALES & INVESTMENTS - Leucadia, CA
Crest Backyard Homes "ADU" dealer & Contractor

MISSION STATEMENT: GET THE CHECK!!GET THE CHECK

Mar 18, 2012 03:39 AM #53
Rainmaker
1,525,877
Amanda S. Davidson
Amanda Davidson Real Estate Group Brokered By eXp Realty - Alexandria, VA
Alexandria Virginia Homes For Sale

Nice reminder of the importance of mission statements Mike! I think they're a good part of branding.

Mar 18, 2012 04:15 AM #54
Rainmaker
508,351
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

Having a good mission statement gives us purpose and direction, this is a great post on its importance!

Mar 18, 2012 04:35 AM #55
Rainmaker
654,672
Bill Reddington
Re/max Southern Realty - Destin, FL
Destin Florida Real Estate

Mission statement hasn't changed in 23 years of selling Real Estate. My mission is to list and sell Real Estate.

Mar 18, 2012 05:57 AM #56
Rainmaker
1,431,297
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

Subtle but important difference.  Thanks for the post and for making me think. 

Mar 18, 2012 06:44 AM #57
Rainer
40,620
Allen Deaver
Sky Realty - Kyle, TX
Allen Deaver

Mike you have another great blog. Your mission statement can be your 5 second commercial for social events.

Mar 18, 2012 08:22 AM #58
Rainmaker
846,857
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi Mike, great post and very well explained point of mission vs. goal.  Many of us have goals, but I bet many fewer have a mission.

Mar 18, 2012 10:01 AM #59
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Amanda, that's a good way to look at it.  

Yes it doesn't Sylvie.  

Looks like it's working, Bill.  8-)

I hope it was helpful, Gene.

Thanks, Allen.  Good thinking.

Thanks, Bob.  I'm thinking FL beaches is going to be my next mission.  8-)

 

Mar 18, 2012 10:43 AM #60
Rainer
31,223
Rachel Tipton
KingOne Properties International - Pawleys Island, SC

Mike,

I love this post. I am going to ask what IS the mission statement at my new office. If there isn't one established, I will get everyone started on it! Thank you for the ever insightful suggestions...

Mar 18, 2012 10:45 AM #61
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Excellent, Rachel.  I wish you the best with that!

Mar 18, 2012 11:03 AM #62
Rainer
57,945
Wayne Jackson
Lakeshore Realty 208-714-4109 - Hayden, ID
North Idaho Realtor, Serving Coeur dnullAlene and Hayden Lake

 

Mike, thanks for the great explanation. I've never before heard it in such an understandable way. I like Cheryl's mission statement #32.

Mar 18, 2012 11:17 AM #63
Rainer
282,631
Jennifer Manchester
Suburban Properties of Charlotte, LLC - Mint Hill, NC
GRI, ePRO, ASP - Broker/Home Stager

Mike great information and clarity for two things that are so vital in running a successful business.

Mar 18, 2012 11:25 AM #64
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Glad it was helpful, Wayne.  Have a great week.

Thanks, Jennifer.  Enjoy your week!

Mar 18, 2012 06:20 PM #65
Rainmaker
589,733
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Mike,

Good post.

Lots of comments.

Good to know where you are going

Phil

Mar 18, 2012 07:05 PM #66
Rainmaker
1,854,349
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

I don't think people pay enough attention to the concept of mission statements.  This is a great post Mike, bringing back into the picture something the really successful business people have known for centuries.  Great explanation too!

Mar 18, 2012 09:00 PM #67
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Thanks, Phil.

Absoutely, Jay.  For me, it keeps me on course.  It also keeps me from getting distracted by the latest trinkets in business.  Have a great week!

Mar 18, 2012 09:20 PM #68
Rainer
35,460
Jack Snyder
Loan Officer in Orange County for Omni-Fund Inc. - San Clemente, CA
Loan Officer, San Clemente, Orange County, Califor

I couldn't agree more with the benefit of a clearly defined mission statement of your intent, reading it every day and having it openly posted as a show of affirmation.

Mar 19, 2012 02:59 AM #69
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

It does give you a sign post to always refer back to, Jack.  Some days, I really need that.  8-)

Mar 19, 2012 05:46 AM #70
Rainer
55,010
Jairo Arreola #SOLDBYVETERAN
PRG Real Estate - San Jose, CA
VA Home Loan Specialist - SF Bay Area

Wow Mike! You are on a roll!! I came upon another great blog of yours. Great stuff on the mission statement. I just finished a Veterans Entrepreneur workshop and we went into detail about this. Good Luck in 2k12!!

Mar 22, 2012 06:10 PM #71
Rainmaker
1,560,096
Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Excellent, Jairo.  The best to you as well.

 

Mar 22, 2012 09:40 PM #72
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Rainmaker
1,560,096

Mike Cooper, GRI

Your Neighborhood Real Estate Sales Pro
Winchester has a place for you! Call me.
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