What is a good link?

Services for Real Estate Pros with Smart Media Creative Solutions

The best links are natural links from a web site that has a high google page rank value.

What does that mean?

Natural Link = A link someone gives to you because your site is the authority or at least worth looking at in regards to whatever the topic at hand is. The best natural links are text, in the middle of a paragraph, with link text that is a good key-word phrase someone might use to find your site in Google.


If you're looking for the best Gainesville, Florida Real Estate Company, visit the Bosshardt Realty web site. They are localy owned and operated. They have been in business for over 20 years.

 This is an ideal natural link. Notice I didn't make the link be "click here" or "www.xyz.com".

 As I mentioned above, you want links from web sites with high google "Page Rank" you can tell a site's page reank by downloading the google bar  for your web browser. Anything above 4 is good.


So your formula is:

Natural Link + Good Keyword Link Text + Site With Similar Content to Yours + High Page Rank = Very Helpful to Your Search Engine Ranking


Good luck!

Comments (20)

Dave Woodson
Dave Woodson - Chesterton, IN
Not the Average Agent
great inforamation thanks for sharing
Dec 13, 2007 12:23 AM
Bill Gillhespy
16 Sunview Blvd - Fort Myers Beach, FL
Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos
Good morning Bob,  Thanks for the excellent explanation .  I appreciate it.
Dec 13, 2007 12:24 AM
Jeanean Gendron
The Address Realty - Redding, CA
Specializing in Selling Unique Properties
Robert, thanks for the clear example and definition on "natural link". I love AR for just this reason. Each day something is made clearer to me. Thanks for your generosity.
Dec 13, 2007 12:24 AM
Dawn Crawley
Dawn Crawley Realty - Pinehurst, NC
Find Pinehurst Homes
Thanks, I'm always looking for good tips on getting traffic to my website. www.dawncrawleyrealty.com
Dec 13, 2007 12:25 AM
Debbie Summers
Charles Rutenberg Realty - New Smyrna Beach, FL

Great explanation of a "natural link".  I have to say that I'm learning more on AR than anywhere else.

Dec 13, 2007 12:27 AM
Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes
Robert thank you for this invaluable information. My goal for 2008 is to get my google rankings up. Your Orlando & Lake Mary Real Estate Expert, Heather Joubran
Dec 13, 2007 12:31 AM
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552
Robert, thanks for the explanation and example of a natural link!
Dec 13, 2007 12:34 AM
Larry Bettag
Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001 - Saint Charles, IL
Vice-President of National Production
Good stuff....yes....it's good for me to have a neat and clean explanation.  Thanks.
Dec 13, 2007 12:35 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL
Hey no problem, glad I could be of help to all of you. :)
Dec 13, 2007 12:52 AM
Jennifer Dazet
Baton Rouge Real Estate
Its tough to find free links on a page with a PR4 you can do well with pages that are 2 and above alos.
Dec 13, 2007 03:35 AM
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

How do you actually create the natural link?  I am embarrassed to ask, but have been wanting to know?

Thank you for the information you have put out there.

Dec 13, 2007 04:57 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL

Don't be embarrassed, that's a very good question! I could probably write an entire blog post on just that. Buiding natural links is a fine art, and there are many methods. The easiest is to add them on web sites you already own, or make new web sites. Another method is to create "Link Bait" which is interesting or valuable content on your web site that people will want to link to. And another method could be to go around asking people to link to you, people like happy clients or friends.

 Hopefully this gives you an idea of some natural link building strategies.  Try a google search on it. :)

Dec 13, 2007 05:08 AM

How do you actually embed the link in the text on your page?  Is this done with HTML?  We have corporate webpages and I don't think we can actually do too much to them but this may be possible.  Can you give either a small tutorial here or a link to somewhere we can learn to do this?


Dec 17, 2007 05:33 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL

Yes, you would have to write the link in html on your web site. If you had an HTML editor like dreamweaver, you could simply highlight the text and link it to your web site. If you are manually writing an HTML link it would look like this:

Sample text sample text <a href="http://www.yourwebsitehere.com">Insert your key-word phrase link text</a> more sample text more sample text

Here is an online tutorial about how to write links.


I hope this answers your question. 

Dec 17, 2007 05:43 AM
Brian Corwell
RE/MAX Sauk Valley - Sterling, IL
Sterling, Illinois Real Estate

That was a great post as it explains how things work and helps to give all of us someting to work towards. One thing that I would like on the posts and responses if for people to put where in the country or for that matter the world. This way we can get a better feel for how things are in other areas that agents of all kinds are working.


Sterling, Illinois Realtor


Dec 17, 2007 10:55 AM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL
Interesting idea, it would certainly help with networking, that is the purpose of this site after all.
Dec 17, 2007 11:40 PM
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI
Good post an explainig linkbait. I understand its value, now I need to create good content. Thanks
Jan 03, 2008 04:47 PM
Christopher Webster
EXP Realty, LLC - Columbia, SC
Columbia South Carolina Real Estate For Sale
WOW! I have been doing this for a while now and never knew the reason my website is on page 1 most of the time.
Jan 03, 2008 05:17 PM
Robert Krames
Smart Media Creative Solutions - Gainesville, FL
Now you know. :)
Jan 03, 2008 11:40 PM
Lisa David
Re/Max Gateway - Reston, VA
Great explanation of a "natural link". So now I just need to figure out where to get some :-)
Apr 29, 2008 05:59 AM