Special offer

Your Offer Price....From The Listing Agent's Perspective

By
Real Estate Agent with Karen Parsons-Fiddler, Broker 949-510-2395 BRE# 01494165

Mission Viejo Buyer's Agent

 

So you've found a great home in Mission Viejo and are ready to write an offer. The home is the right size, right neighborhood and within your budget.....great. Now comes the moment of truth, you hold your breath and out comes a number.

The offer price.

This is where the experience of your Mission Viejo Buyer's agent comes into play, if you listen. What to offer is a very tricky business. The first thing you need to know is what is the home worth....based on comparable listings. This is very important because the last thing you want to do is over pay....just because the home is listed at "X" doesn't mean the home is worth "X."

But once you establish that the home is in the ballpark of value, you still have to decide on a strategy. No buyer wants to leave money on the table...but neither do the sellers. The goal is to offer a price which is low enough for the buyer and high enough for the seller.

The first thing I do when I'm working as a buyer's agent on an offer, is to start thinking like the listing agent. Buyers and seller are emotional about real estate. This is not only a huge purchase, but usually it's their home. The agents need to stay compassionate while thinking analytically. The agents know the comps, the days on the market, the price drops (or lack there of) and the neighborhood statistics...are there a lot of short sales or foreclosures, what other factors might affect value.

There is a misconception that the buyer can start as low as they want, and then with some counter offers they will meet in the middle.

Nothing could be further from the truth!!!

Buyers think they are smarter than the buyer of 10 years ago....the sellers think they are also. Both sides want to believe that they know where the home should be priced, and what is considered a good deal. When advising my buyers on an offer price, I try to get them to write a solid offer which makes it easy for the seller to say "yes" to it....not to think of this as a game. An offer which is written way too low only invites more negotiations and often results in one side giving up before we reach an agreement. But a well thought-out offer with reasonable reasons for the price....even if it's an aggressively low offer....is more likely to be received with a spirit of "let's work this out" rather than, "forget it."

That's the point.

The ironic result is that usually, I see better acceptance prices by using this strategy. Two different examples in the past few months show this.

Buyer 1: Wrote a $550,000 offer on a home listed at $620,000. Real value was about $595-605,000. Seller refused to counter....no deal.

Buyer 2: Wrote an offer of $703,000 on a home listed at $719,000. Real value was about $710,000. Seller took offer as it was written, didn't want to take a chance of losing the buyer.

In the second case, we wrote a good offer which the other side was afraid of losing...we made it easy for them to take it, even at a little less than value. Buyer 1 would have paid over $600,000 but wanted to "see how low they would go." They could not believe that they didn't get a counter. I tried to talk to the listing agent, but he said that the seller really felt this was not a serious buyer and/or a user who would make things tough during escrow....they didn't want to deal with it.

I had very disappointed buyers, but there was nothing we could do at that point. They "tested the waters" right into no house.

The Mission Viejo Real Estate market is strange right now....no question. But it's not just the buyers who have more information these days, it's also the sellers. I find more and more sellers tired of the "buyer's market" drum beating and are pushing back. If it's a home you want, think more like the sellers and you will go a lot further in price negotiations...and probably get a good deal in the process.

Comments(40)

Charlie Dresen
The Group, Inc - Steamboat Springs, CO
Steamboat Springs, CO e-Pro

You're my kinda agent. I love your thought process and it's a win / win for all. I think most markets are strange these days and rather unpredictable. But buyers and sellers today are educated and prices really need to be within the market range or no deals will be made. 

Mar 19, 2012 07:01 AM
Barbara Hensley
RE/MAX Properties - Rockwall, TX
Homes for Sale in Rockwall County, Texas

Karen - I like "think like a listing agent"!  This is excellent advise.  Congratulations on the feature.

Mar 19, 2012 07:02 AM
Norma Toering Broker for Palos Verdes and Beach Cities
Charlemagne International Properties - Rancho Palos Verdes, CA
Palos Verdes Luxury Homes in L.A.

Karen - Your post read like words coming out of my mouth--love it and I may forward it to a couple of my current buyers.

Mar 19, 2012 07:07 AM
Shannon Jones
The Shannon Jones Team - Long Beach, CA
Long Beach CA Real Estate

Karen, great post. I've seen the same thing in our market so many times! When buyers are pondering what price to offer, I'll always tell them that the offer they write should reflect their level of motivation and will determine the seller's motivation to work with them. If they only want the house if they can get a steal and they're OK if they get no response, then it's fine to write a lowball offer. If they really want to buy the house at a reasonable price, then they should do as you suggested and make an offer at a price the seller can't refuse. The issue in our market right now is that the inventory is so low we're starting to see bidding wars again. But meantime, buyers are still reading in the media that it's a "buyer's market."

Mar 19, 2012 08:27 AM
George Bennett
Inactive - Port Orford, OR
Inactive Principal Broker, GRI

Thanks for sharing. I'm sure your clients appreciate your professional insights.

Mar 19, 2012 08:57 AM
Mel Ahrens, MBA, Kelly Right Real Estate
Kelly Right Real Estate - Hood River, OR
Customized Choices for your Real Estate Needs

Determining the price is always the trickiest part of the deal. Both sides want "a deal" without insulting each other to the point they won't negotiate. Good way to approach the situation.

Gretchen

Mar 19, 2012 09:43 AM
Margaret Goss
@Properties - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

Buyers are not giving up on getting the best "deal."  Sometimes it works, sometimes it doesn't.  My client ended bidding on a $745K priced home at $660K.  They wouldn't meet us at that number . . . 8 months later they finally sold . . . for $660K!  I guess every situation is unique for the home and the area.

 

 

Mar 19, 2012 09:48 AM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Tammie: I think it's more that the buyers feel so empowered to do whatever they want sometimes.

Suzanne: But haven't you heard? it's a buyer's market, they can offer whatever they want. (sigh)

Bill: Exactly

Kathleen: No they don't seem to, it's like they think we are going to lie to them to get the deal done, and they could get it for less

Candice: It really is a bad gamble, and even if the situation can be salvaged, they often don't get repairs or other things they need down the road because the seller is so soured from the beginning.

Charlie: Thank you :). You're right about the market value.

Barbara: Thanks.... :)

Norma: Feel free to forward it, and good agents do think alike, I guess.

Shannon: That's good advice....I usually tell them to write what it's worth to them...even if that is low, but then to be prepared to move on if necessary.

George: Thanks

Gretchen: When did everyone think they could get a "deal" instead of a good transaction

Margaret: That happens also. And the flip side to this is that as a listing agent, I always try to get my sellers to work all offers, but they have minds of their own.

Mar 19, 2012 09:57 AM
Harry F. D'Elia III
WEDO Real Estate and Beyond, LLC - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

Hey I put offers in that make sense. Yes, I do put in lower offers on higher priced homes because there is more cushion. If they want to sell it, then we can negotiate.

Mar 19, 2012 10:12 AM
Laura Filip
Laura Filip Broker , Opening doors for All Seasons of Life - Whitesboro, TX
What can we do for you today?

You are right on the money on this one. Thank you for the post have a blessed night

Mar 19, 2012 10:36 AM
Michelle Francis
Tim Francis Realty LLC - Atlanta, GA
Realtor, Buckhead Atlanta Homes for Sale & Lease

Karen, 

I agree and use your strategy.  Especially with the shrinking inventories, if you find a good home priced appropriately for the market, make a decent offer and get under contract.  

The last thing you want to do is make the seller's made, as they really could have choices and they won't chose you.

All the best, Michelle

Mar 19, 2012 11:16 AM
Bonnie Vaughan
Scranton, PA
CNE SFR - Buyers/Sellers - Lackawanna & Surroundin

Karen:  As Donald Trump would say "it's the art of the deal".  Knowing how to skillfully structure a good offer is critical in this real estate climate.

Mar 19, 2012 11:45 AM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

This is a very good approach.  Is is important to arm the buyer iwth real knowledge.. eg. how long on market, price drops, comparable sales etc. 

Mar 19, 2012 12:01 PM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Karen - It's so true that sometimes a seller just doesn't want to respond to an offer they don't feel is serious.  It can also make things more adversarial even if they do counter.

Mar 19, 2012 03:16 PM
Praful Thakkar
LAER Realty Partners - Burlington, MA
Metro Boston Homes For Sale

Karen, some buyers are always short on offer - no matter what you tell them - and within first couple of houses I show them, I ask them - if they were to offer on this home....

And then, MY motivation to help them is totally dependent on their answers. I still do not mind working with buyers for couple of years as long as they visit the open houses and report to me on what they think of the price...lol!

Mar 19, 2012 04:42 PM
Satar Naghshineh
Satar - Amiri Property and Financial Services Corp. - Irvine, CA

Great Blog. The problem is that the same 2200sqft home in Mission Viejo can range from 470k to 625k, even in the same area. So we have sellers who have expectations in the 600's with buyers who have expectation in the low 500's. It is hard to bring them together.

Mar 19, 2012 05:09 PM
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
I explain this to buyers,too.it is the one they are afraid to lose that gets the early bird worm. Just a little off works. A lot off can make the Seller angry enough for no counter i.e. a rejection.
Mar 19, 2012 05:24 PM
Joan Congilose
New Jersey Properties - Manalapan, NJ
Helping Sellers & Buyers

Grest post Karen, Sometimes no matter how many comps you show a buyer they still want to make a ridiculous offer

Mar 19, 2012 08:59 PM
Karen Fiddler, Broker/Owner
Karen Parsons-Fiddler, Broker 949-510-2395 - Mission Viejo, CA
Orange County & Lake Arrowhead, CA (949)510-2395

Harry: If they will negotiate...but if they just refuse, which I'm starting to see more and more, then there is nothing we can do.

Laura: Thanks

Michelle: In a multiple offer market, we can't afford to just throw out low numbers to see what happens.

Bonnie: Yes it is... :)

Joan: Exactly

Christine: That's the thing..in the long run, the buyer loses more money sometimes. They can pay more for the home and then get nothing in terms of needed repairs.

Praful: I think many do have to learn the hard way, but it's sad when it's a home they really do want.

Satar: True..but that's my job....to know the tracts, comps and values

Cheryl: This is often the case....give the seller a reason to say "yes"

Joan: That's true...but we can only work for so long with those "buyers"...different post :)

Mar 20, 2012 12:19 AM
Donna Foerster
HomeSmart Realty Group - Parker, CO
Metro Denver Real Estate Assistant

Great advice Karen.  Everyone wants a bargain, and as you said, sometimes that will cause you to lose a house that's perfect for you.

Mar 25, 2012 04:50 AM