MAKE YOUR LISTINGS STAND OUT!

By
Mortgage and Lending with NMLS# 729950 NMLS # 729950

 WHEN WAS THE LAST TIME YOU CALLED YOUR SELLER TO LOWER THE RATE?

Yes, lower the rate. With all the inventory out there, you as the Realtor must make your listing stand out. Many times  you tell the seller, that the only way to get more showings is to lower the sale price. Asking a seller to lower the price of the home $10, $20,000. is not an easy task. It is money out of the seller's and your pocket. Consider this: If two similar homes are for sale and one is offered at 5.50 % interest and the other is at the current rate (Approx. 6.125 % ) what one do you think will sell. Easy answer, of course the one with the lower rate. How is this done? Have your seller pay points on the buyers mortgage. If a seller paid 2 points on a $300,000. mortgage that is only $6,000. I think that is better than reducing the sales price by $20,000 or more. You can put on the MLS "Below Market Interest Rates Offered On This Home."I even have yard signs that attach to yours that states this. It is another way I help market my Realtors.Finally, I also have a FREE marketing program for Realtors.It is part of the Hobbs/Herder system, and most of my Realtors cannot believe I do this for Free!

Comments (4)

Deborah Burns ~ Seattle Real Estate Agent
Realty Executives -BRIO - Seattle, WA
Thank you for the tip about how to put that information on the MLS to market it effectively.  That is a smart way to do add value to the buyer without chasing down price.
Dec 13, 2007 04:52 AM
Joe D'Agostino
NMLS# 729950 - Manahawkin, NJ
Mortgage Officer 46 years!
Glad you liked it. It has helped some of my realtors.
Dec 13, 2007 04:58 AM
Linda Giordano
Keller Williams Realty - Nashua, NH
Southern New Hampshire Real Estate
That's a clever idea! I'm constantly looking for additional ways to market my listings.
Dec 13, 2007 06:02 AM
Mark Ryan
Mark Ryan Group / Re/Max Victory - Dayton, OH
Broker, CRS, ABR, CDPE
for sure a tool that most agents dont understand and/or use...
Jan 26, 2008 04:18 PM