How To Promote Listings on ActiveRain

Education & Training with Executive Director of Education at eXp Realty

Are you posting your clients listings on your ActiveRain Blog?  

How are you keeping it updated and current?  What happens to that post when the home is sold?  Does your post still show up in the SERPS? (Search Engine Results Page)  If so, how useful is that to a consumer or potential prospect and client? 

Did you know that 3349 other members on AR have posted 41,473 listings or properties?

Here's Something to ponder...

When I first joined ActiveRain and created a  Listings Group, it was to help members promote their listings within the AR Community. At the time, without knowing the future power of ActiveRain's SEO and Google juice, my intentions and focus looking back were very narrow-minded.  I had created a post about "How To Post Your Listings" since I could only share what I knew and understood at the time.

Today, I have a different opinion about how to "BLOG" about listings on ActiveRain. 

To give a blog post some shelf life, and keep it alive for years to come, agents should blog about the neighborhood and community instead, and then just include the listing as part of their topic and post.  This way when the home sells or gets taken off the market, the hyper-local information is still useful to consumers when found during a search, and doesn't render your post useless just because that home is no longer available. 

This technique is working great for many hyper-local bloggers here on the ActiveRain and out on the Web in general.  Providing blog posts with a longer shelf life has been proven to bring much greater value to both the reader and the author. Consider the possibilities of creating neighborhood and community posts over just listing posts. Just a suggestion.

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Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

I have to agree with you regarding the additional links to MLS IDX's, real estate widgets, search for other homes tools etc. Every blog post created is in essence a website with a unique URL or Web Address of its own. So any additional search or help tools, community or neighborhood information etc. will not only give it a longer shelf, it will also give it a great TOP SHELF on Google life. :-))  

(thanks @Barbara Todaro for that confirmation!

Mar 20, 2012 12:50 AM #34
Peggy Chirico
Prudential CT Realty - Manchester, CT
REALTOR® 860-748-8900, Hartford & Tolland County Real Estate

Great advice, Brad. I see so many listings, but the ones that focus on the area in general are the ones that are most useful. It also shows that the agent knows more than just one property.

Mar 20, 2012 01:30 AM #35
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Brad, I have recently pondered this same thing. Since you're smarter than I am, I think I'll take your advice.

Mar 20, 2012 02:35 AM #36
Jack Snyder
Loan Officer in Orange County for Omni-Fund Inc. - San Clemente, CA
Loan Officer, San Clemente, Orange County, Califor

Hi Brad, this makes total sense. Thanks for the instruction.

Mar 20, 2012 03:11 AM #37
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg IL Real Estate

Great idea, I still post in that group ya know.

Mar 20, 2012 05:05 AM #38
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Brad, that's a great idea! If you only blog about the listing, once it sells, or heaven forbid, expires and goes to a different agent, it's not doing you any good. Neighborhood blogging is where it's at.

Mar 20, 2012 12:25 PM #39
Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

That's a great idea! I use pictures of my old listings in my local blog articles. Just another trick of the trade.

Mar 20, 2012 12:43 PM #40
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Brad I need to start doing that. Matter of fact I just posted a listing today and I did include a link to information on the particular subdivision where my listing was at. Will have to start doing this more and include my IDX also. Always blessing with creative ideas. Thanks Brad.

Mar 20, 2012 02:37 PM #41
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Brad - As always, great suggestions.  I've done this with market reports, but not as much with listings.

Mar 20, 2012 03:01 PM #42
Inna Ivchenko
Barcode Properties - Encino, CA
Realtor® • Green • GRI • HAFA • PSC Calabasas CA


Will follow your suggesitons! Do you think, it is a good idea to go to you old blogs and add your sold or present listings there( links)?

Mar 20, 2012 06:39 PM #43
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Hi Brad - good points, and for those who are new to activerain, they all need to read your old posts to get the best use out of this network.

Mar 21, 2012 12:50 AM #44
Charlie Ragonesi - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

Hey Brad thanks for the tip maybe I will see you at REtech. I am using the listing part of A/r so this is important to me

Mar 21, 2012 05:17 AM #45
Curtis Van Carter
Better Homes & Gardens Wine Country Group - Yountville, CA
Your Napa Valley Broker Extraordinaire


Such tips about so simple little things that are very effective in changing how we present out listing to the public is why I am here. This is great advice and something I do to a small degree but will take it to the next step. I very rarely ever look at a listing post and would bet the public looks at them far less than those many posting them would like. cheers cvc

Mar 24, 2012 04:18 AM #46
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Good morning Brad,

Excllent information..thanks for sharing your take on being the most effective when posting listings..great advice!

Mar 25, 2012 12:28 AM #47
Jay O'Brien
RE/MAX Revolution - Kansas City, MO
Kansas City : Social Media Guy

Great idea about giving it shelf life! Thanks so much Brad! It's all about putting ourselves in the minds of the buyers/searchers out there!

Mar 25, 2012 01:33 AM #48
Toni Weidman
Sailwinds Realty - Trinity, FL
26 Years Selling Homes in New Port Richey, FL

Brad - I like Tammy's (#4) idea too. Good info; I've been doing neighborhood posts.

Mar 25, 2012 10:24 PM #49
Chris Smith
Re/Max Chay Realty Inc., Brokerage - New Tecumseth, ON
South Simcoe, Caledon, King, Orangeville Real Esta

Good tip, Brad.  I am starting to incorporate this in my posts.

Mar 29, 2012 07:58 AM #50
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Brad, great tips and I am writing communitt posts and will start adding the listings.

Apr 24, 2012 07:04 AM #51
Tina Brickhouse
Keller Williams The Woodlands - The Woodlands, TX
Tina Brickhouse

Love this article!  I have it bookmarked.  It makes perfect thanks!  Thank you for the valuable information.

May 07, 2014 04:23 AM #52
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Thanks Tina - looks like this post has a decent shelf life of its own! :-) lol~

May 07, 2014 05:27 AM #53
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