Thoughts on an Open House and A Post Open House Briefing

Real Estate Agent with RE/MAX Executive Realty, Al and Cal Realty Group S-96414

Thoughts on an Open House and A Post Open House Briefing

A personal marketing strategy for many of my listings is to hold a public open house or two.    While some may think they are not effective, and in the not to long ago past, I would have agreed, these days they have proved more effective for me and I am generally able to seduce more potential buyers to attend.    We are able to promote the open house on line and through direct mail and reach more that might have interest in coming.

In the past, agents would not send their Buyers for fear a listing agent might poach them out from under their noses, but we have grown, and that is no longer the case.     Agents feel comfortable sending their buyers along, knowing that the hosting agent will be respectful and as a result these events seem to have more merit.    As a result, I believe more buyers are showing up to open houses encouraged by their agents and we all win with a higher degree of exposure.    

With that said, I held a sunday open house yesterday at 51 Hewes Street in Cumberland RI.   

The price of the home is a really attractive $189,900 and I have to say myself that the presentation of this home in ads and on line is pretty fabulous!   ;)   

Post Open House Briefing

After holding the open house, securing the property and retrieving  signs, my next call is always to the sellers of the home.    They are after all, anxious to hear what has happened and who showed up.    I know in their hearts they are looking to hear the words "offer", but that usually won't come until the buyers come back for a second peek.   

Yesterday, a beautiful afternoon with blue skies and a calm soft breeze, we were able to keep the windows open for the first time of the year.    That always makes a home feel more attractive as the fresh air and sounds of spring will bring any home to life!    

Eight sets of folks came through and I must say there was not a dull moment.    Of these 8 sets of folks there were at least two that have interest.   

I did get to hear and see these buyers response to my listing first hand instead of relying on other agents feedback.   I was able to relay this to the seller and we now have more information to help us move along with this property.  

I placed follow up calls to these folks and or their agents.   

Although the home isn't sold yet, I feel confident that we are on the right track and am hopeful that one of these open house visitors will move to make this their new home.    

If you or anyone you know is looking to sell their home in the Franklin MA area and surrounding communities,  please give me a call!    I have been marketing and selling real estate for the past 24 years and can put my experience to work for you!      Carol Ann Palmieri


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Barbara Todaro
RE/MAX Executive Realty - Retired - Franklin, MA
Previously Affiliated with The Todaro Team

Hi Carol Ann..... holding an open house and honoring the agents who send their clients is good business.... the main goal is to sell the house.... that was good traffic that you experienced and that tells me there will be a deal soon.

Mar 19, 2012 07:42 AM #1
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Thanks Barbara.   Thank you.  I think so! 

Mar 19, 2012 08:59 AM #2
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Wonderful post that makes me think twice about my negative attitude regarding open houses. You may have just changed my mind. Thanks Carol Ann, and I know you'll get this one sold soon.

Mar 19, 2012 09:32 AM #3
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Carol Ann, i am a big believer...sold 2 at open houses last needs to pull out all the stops...i too was busy at mine...we will see what unfolds.

Mar 19, 2012 10:39 AM #4
Christine Smith
Buyers Brokers Only LLC - - Canton, MA
Exclusive Buyer Agent & Attorney, Canton, MA

Carol Ann....sometimes I bring my buyers to open houses...we are out looking on the weekends anyway & if the house is open, it makes it easier for me to schedule.  And, sometimes I am not available & I do tell my buyers to go, be sure to sign in & indicate they have agent & to keep their personal information to themselves, lol.  I have had clients make offers after I have shown them an open house so you never do know.

Mar 19, 2012 10:49 AM #5
Chiara Petro
eXp Realty - Angie Cody Team - Knoxville, TN
Your KEY to Home Sweet Home - Knoxville TN

Carol Ann, sounds like you had a fabulous day!

Mar 19, 2012 11:42 AM #6
Peggy Hughes/pha logistix, inc.
pha logistix inc - San Francisco, CA

Congrats on the great response... and I love your choice of music for the video!!

Mar 19, 2012 01:06 PM #7
Rob Thomas
Prestige Homes of The Tri Cities, Inc. CALL....423-341-6954 - Bristol, TN
Bristol TN-VA & Tri Cities Agent, ABR, GRI, e-Pro

Cal ...I'm sure you will sell it soon!  Have a great day!

Mar 19, 2012 09:02 PM #8
Al Raymondi
Ocean View Realty Group in Ormond By The Sea Florida - Ormond Beach, FL
Ormond By The Sea Florida - Home and Condo Sales

Great post Cal, glad to see you had a successful open house Sunday.  Your efforts will pay off with a sale soon.

Mar 19, 2012 10:25 PM #9
Carol-Ann Palmieri
RE/MAX Executive Realty, Al and Cal Realty Group - Franklin, MA
"Cal" the Real Estate Gal

Hi Debb.   I've been thinking twice on them.


Hi Ginny.   I've had some good ones lately too.    Thanks.


Hi Christine.   Good advice to them.   :)    Ty.


Hi Chiara.   The glass of wine shared with my brother after topped it off!  


Hi Peggy.   Thanks for watching it!


Hi Rob.   Thanks for checking it out!


Hi Al.    I hope so, its a great house.    TY.



Mar 19, 2012 10:58 PM #10
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert


Very interesting blog and thanks again for sharing your insight into openhouses with all of us. I hope this leads to an excecuted contract witha qualified buyer.

Mar 25, 2012 06:04 AM #11
Robert Bob Gilbert
Berkshire Hathaway HomeServices Anderson Properties - Katy, TX
Your Katy TX ( West of Houston) Real Estate Expert


PS I also really like your video. I missed your blog when it was posted and I have no idea how..

Mar 25, 2012 06:06 AM #12
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Carol-Ann Palmieri

"Cal" the Real Estate Gal
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