SEO Tips You Can Start Using TODAY!

By
Real Estate Agent with RE/MAX Revolution

Google Juice for SEO in Real EstateEveryone seems to be talking about Google Juice and how to help SEO (Search Engine Optimization) but man, that sure sounds scary. Why not just hire the nearest high school kid to take care of this for you? Never fear! These tips should help you until that kid gets home from school to help:

1) What's in a Name?
Naming a file is SO IMPORTANT! Do you know how SMART those Google robots are that crawl our sites? Get in the habit of naming your images more than just IMG2334.jpg because that means NOTHING to a bot. How about "01_Living_Room_123_Main_Street_Liberty_MO.jpg"  Yeah.  It's a mouthfull, but your clients will never see it and those bots will DIG IT! 

(SIDEBAR: In case you wonder, the "01" numbering is so I can remember which order I want my shots to appear on the MLS and which are most important to me.)

And for that mess at the end, just copy it and PASTE when you get to the end of that room name. Easy as pie.

 

2) Say What You Mean
Google Bots are smart, but they are pretty stupid too. Spell it out for them a few times in conversation so they better know the important part of your blog/article that you are writing. If it sees "Kansas City" a few times on the body of the website home page or "First Time Buyer" in the content of your article, then it will help your Juice.

(***DISCLAIMER** Don't SPAM your clients or try to bury a bunch of keywords on your website over and over without a purpose. This will get you black listed and is a risk NOT worth taking)

Just mention the subdivision or city a few times where you may otherwise say "here" or "it" just to add a little Juice.

 

3) Link It Up
Are you linking to other articles that support your listing/town/subdivision? If they don't exist, are you creating them? Links are GREAT for Juice and the more linking the better your article or website will do. (Again, see the SPAM DISCLAIMER above... use these powers for GOOD!)

 

4) Do It. And Do It. And Do It. And......
Is there a hockey season in between your blog posts? Are the cob webs thick on your website's home page? Get that Juice flowing by blocking off an hour once or twice week to give them some love. Current stuff ranks better than older stuff (typically) unless that olders stuff is still getting good traffic.

 

5) Help Out Your Images
Do you ever fill in that "ALT" tag with images? Back in the good ol' days it was used to speed up browsing on those 28.8Kb dial up modems, so the user could turn images OFF and the text would show up so the user knew what image they are missing out seeing.

Today, ALT tags are just another way to add some Juice to your site and re-affirm what that image is. Pretend the photo didn't show up... what would you want this to say? 

Check your MLS... they may let you put some extra words in there too.

 

There ya go! Check out this recent experiement about a local subdivision I'm trying to capture some more business from here in Liberty: Parkview Meadows SEO Site Sample

 

Good luck and drink that Juice every day for a healthy website!

Posted by

  Jay O'Brien, Kansas City : Social Media Guy (RE/MAX Revolution)Jay O'Brien
 
RE/MAX Revolution, Kansas City, Missouri

  www.JayTheHomeGuy.com

 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Lynda White 03/22/2012 12:04 AM
  2. Winston Heverly 12/08/2012 06:46 AM
  3. Ginger Harper 12/08/2012 10:34 AM
Topic:
Real Estate Technology & Tools
Location:
Missouri Clay County Liberty
Tags:
seo
google juice
search engine optimization
social media
page rank
page ranking
increase seo
links
photo naming
alt tags
photography

Spam prevention
Show All Comments
Rainmaker
823,778
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Good tips Jay .... thanks for sharing with us and congrats on the feature!

Dec 08, 2012 09:30 AM #70
Rainmaker
779,113
Jill Sackler
Charles Rutenberg Realty Inc. 516-575-7500 - Long Beach, NY
LI South Shore Real Estate - Broker Associate

I'm also confused about the alt tab. I usually just put in my name and designation on my pictures. Does that work just as well as an actual description?

Dec 08, 2012 09:46 AM #71
Ambassador
1,156,737
Bryan Robertson
Los Altos, CA

Good tips.  The ALT tag tip I think is something most people forget and don't bother with.  Adding that is a nice SEO bonus.

Dec 08, 2012 09:56 AM #72
Rainmaker
325,331
Christina Sanchez Hood
Palo Alto, CA
#SiliconValleyHOODS | Inspired Living

Wow Jay, I saw that you wrote this post a while ago and here you are still reaping the benefts of Google juice :)

Dec 08, 2012 10:05 AM #73
Rainmaker
559,505
Digital Digital
Alachua, FL
full service

Hi Jay,

Thanks for sharing your tips on SEO.

I'll be sure to rename my blog photos.

Have a fabulous weekend!

Dec 08, 2012 10:11 AM #74
Rainmaker
995,602
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Great info.  Thanks for sharing.

Dec 08, 2012 10:31 AM #75
Rainmaker
995,602
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

This is such great information. I need to know a lot more about SEO tips. I would like to do more. I think we all need to understand the SEO's more than many of us do. I do not understand as much as I should..

Dec 08, 2012 10:35 AM #76
Rainmaker
218,140
Christine McDaniel
Keller Williams Indy Metro West - Avon, IN
Broker Associate

Great tips Jay.  I especially like number four.  I am all too guilty of that!

Dec 08, 2012 10:58 AM #77
Rainmaker
654,397
MaryKay Shumway
The Kellstrom Ray Agency, Inc. (Est. 1948) - Sister Bay, WI
Door County Wisconsin's Real Estate Expert

Nice, Jay.  Love this.

Dec 08, 2012 11:25 AM #78
Rainer
293,586
Nan Jester
Exit Real Estate Gallery Jacksonville Beach, FL - Jacksonville Beach, FL
Realtor, Exit Real Estate Gallery

Gosh, I am going to have to bookmark this blog so I can read it again.

Dec 08, 2012 12:39 PM #79
Rainmaker
251,301
Joel Weihe
Realty World Alliance - Wichita, KS
Helping you to use your VA home loan benefits

Nice post Jay. It's really not that difficult and with a little finesse and mixing up your key words and phrases it all can be made to sound perfectly normal. Local is the key.

Dec 08, 2012 12:42 PM #80
Rainmaker
544,437
Eric Michael
Remerica Integrity, Realtors®, Northville, MI - Livonia, MI
Metro Detroit Real Estate Professional 734.564.1519

Jay, like most everyone said above, this is some fantastic advice! Keep up the great work. We need to do everyting we can to make sure we're found.

Dec 08, 2012 12:56 PM #81
Ambassador
1,655,000
Jennifer Fivelsdal
JFIVE Home Realty LLC | 845-758-6842|162 Deer Run Rd Red Hook NY 12571 - Rhinebeck, NY
Mid Hudson Valley real estate connection

Jay thanks for sharing another great seo tip with the community.

Dec 08, 2012 01:55 PM #82
Rainmaker
1,184,561
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279
I am bookmarking this as well. Thank you so much for sharing this.
Dec 08, 2012 02:10 PM #83
Ambassador
4,309,862
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Jay, interesting tips - specially for naming the images. Never thought adding the address would be so helpful...

Dec 08, 2012 03:04 PM #84
Rainer
305,133
Paddy Deighan JD PhD
federalfinanciallawgroup.com - Vail, CO
Paddy Deighan J.D. Ph.D

SEO tips always appreciated...should be a New Years Relsolution for everyone..thank you for the reminder...

Dec 08, 2012 04:02 PM #85
Rainmaker
2,035,329
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Video helps the chances exponentially of ending up on the front page search engine index too! Great post!

Dec 08, 2012 09:08 PM #86
Rainmaker
101,276
Rick Phillips
Appraisals Guaranteed - Alexandria, VA
I care about you and your transaction.

Excellent advice (and don't forget Rule #6--article above--Don't use Fiverr :D)...

Dec 08, 2012 11:19 PM #87
Rainmaker
334,987
Jay O'Brien
RE/MAX Revolution - Kansas City, MO
Kansas City Real Estate

Wow! Pleasent surprise to see a feature from a blog written 9 months ago! Christina is right (#73) still seeing some Google Juice here I suppose!

Jill #71 - Alt had a different purpose a decade ago, but now we can just use it to help SEO. It's different than a description but is good to use powerful key words in this ALT area.

Thanks to all for your kind words! Merry Christmas!

Dec 09, 2012 12:59 AM #88
Rainmaker
660,189
Steve Higgins
RE/MAX Kelowna - Kelowna, BC

Hi Jay,

Great post. Thanks for the information. I will be bookmarking it and using it.

Feb 04, 2013 04:13 AM #89
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Rainmaker
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Jay O'Brien

Kansas City Real Estate
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