From priceless to essential to just plain bad: What is this picture supposed to tell buyers?
I've been working with a couple of awesome relocation clients for a while now, sending a listing update every Monday. We are in the understanding-what-my-money-can-buy-me stage which not only requires properly filled in listings and accurately pinned locations but also pictures, good pictures.
Pictures can be tremendously helpful to a buyer when trying to understand what is available in ones price-range. They can show off the flow of a home, draw attention to upgrades and features unique to the property, give a glimpse about maintenance (or lack thereof), highlight the curb appeal and outdoor space, showcase the community features ... in short, pictures can help sell a home.
Sometimes, however, I come across a listing and its pictures which do anything but .. I find myself scratching my head and wondering what these kind of pictures are supposed to tell buyers? The home has corners? A window? Cable is available? I do not understand the purpose of a "room-corner" picture .. the only thing that it's telling me is that the room has got to be super tiny.
Bad pictures are almost as bad as worse than no pictures. Sometimes, less is more! If I cannot show off the size of a room in a picture then it is not a picture I would post. Room-corner pictures do not help sell houses. Neither do toilet pictures or cluttered counter-top pictures or a yard full of weeds pictures ...
Great pictures are priceless! Good pictures are essential! Bad pictures are just .. well .. bad and, frankly, I am too embarrassed to email those to my clients.
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