Cell Phones As A Real Estate Marketing Tool

By
Real Estate Agent with Bozeman Montana Real Estate .net

What do clients look at in order to find the home they want to buy? A study found that: 

  • 78 percent viewed photos and videos of homes.
  • 66 percent requested additional information about a listing.
  • 60 percent used the devices to find listing details, price, property descriptions and amenities, and contact information. . 
  • 55 percent searched for homes by city.
  • 30 percent shared listing information with friends and family. 

57 percent used their mobile device to locate a house listing via a GPS

42 percent downloaded a home buying search app.

        

In order to maximize these percentages in my favor, I offer two downloadable aps that assist in the searching process.

iPhone:

“I LOVE this app...when we were looking for homes in the Bozeman area this app was so helpful!! Everything we needed to know about a house popped right up!! After we found the perfect house the agent at Bozeman Montana Real Estate.Net was very professional and attentive. Our entire experience was the best we have EVER had. 5++ stars!!!!

 

Android:

“If your searching for a new home this is a must have application. Drive by a home and enter the address and voila, all the information and photos!

 

“The time is now for agents and brokers to add mobile tools in their marketing mix to increase traffic and reach home shoppers right when they are actively engaged in their search process,” says Scott Dixon, president of NCI’s Real Estate Division.

Source: The Real Estate Book

 

Comments (7)

Amanda Christiansen
Christiansen Group Realty (260)704-0843 - Fort Wayne, IN
Christiansen Group Realty

Agreed Jenifer!  My cell "phone" (I think it's much more than that) is a wonderful tool.  How did we survive before them?  

Mar 21, 2012 12:39 AM
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin

Jennifer:

 

Interesting post thanks for sharing it. Hope you have a great week. 

Mar 21, 2012 12:39 AM
David Shamansky
US Mortgages - David Shamansky - Highlands Ranch, CO
Creative, Aggressive & 560 FICO - OK, Colorado Mtg

wow that is pretty impressive. I would not have thought that many people were surfing via the cell?? Go figure

Mar 21, 2012 12:45 AM
Sara Homan
Coldwell Banker Ellison Realty 352-209-4044 - Ocala, FL
Realtor, Homes, Farms & 55+

Hi Jenifer,  Embrasing technology is vital, but quite honestly I'm struggling to keep up with it all... and the cost!  The benefits are great though.  Thanks for your post!

Mar 21, 2012 12:48 AM
Edward Gilmartin
CRE - Boston, MA

This is great information.  Once you get used to it viewing informatin on a small screen is great.

Mar 21, 2012 12:49 AM
Jenifer Lower
Bozeman Montana Real Estate .net - Bozeman, MT
Your Dream. Our Passion.

It really is a wonderful and now irreplaceable tool I use. I have found that other agents use it as well as buyers because if you are out driving and see a home that grabs a client's attention, you can pull this slick little ap up and all the information on any listing in the area is there. An agent never needs to be caught off guard again! Even for non smart phone users, we set up a program you can text BMRE to 59559 and have similar capabilities. Thank you for all the feedback. 

Mar 21, 2012 12:49 AM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Jenifer, I would agree that more and more people are using their mobile devices (smart phones) for real estate, and almost every other aspect of their lives. As Realtors, we must be using apps like these to promote ourselves.

Apr 05, 2014 10:30 AM