Listing Videos...

Real Estate Agent with RadnorLake Video

Listing Videos...

     I am constantly striving to raise the bar on what I do when it comes to listing videos. Far too often I see videographers pan a room move to the next and repeat the process. I like motion and movement. In this video of 3101 Harborwood Dr. Nashville, TN, I combine motion and panning to give a more realistic feel for the property.
     I have experimented with time lengths by studying what others in similar fields do as well. For a walk-through tour, the norm seems to run between 4-1/2 to 5-1/2 minutes. Shorter than an actual walk-through but long enough to give clients a good feel for the property.
    There is also some debate as to whether to incorporate voice overs. While this is a viable option, voice quality is important. Keep in mind too that dragging an audio into the timeline adds additional time to the project.
     If you are really serious about separating yourself from the rest of the pack use video - slide shows are not videos. Studies have shown that video walk-throughs work and folks that are really interested in the property will watch it. I our mobile society, you need all the tech tricks you can get...

This posting and the contents herein is the intellectual property of Michael Thornton, CEO of Creative Video Concepts. CVC provides high quality videos for the web, corporate, businesses and the real estate industry. We service Brentwood, Franklin, Nashville and the area surrounding Davidson and Williamson County TN. This post is a contribution to the ActiveRain Real Estate Network.

Posted by


Creative Video Concepts - Brentwood, TN

7105 Crossroads Blvd; ste 102
Brentwood, TN 37027


Comments (22)

Conrad Allen
Re/Max Professional Associates - Webster, MA
Webster, Ma, Realtor

Hi Michael.  Interesting.  You do the video with music and written descriptions.

Mar 21, 2012 08:33 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Vast improvement from your beginnings.  You have your eyes on the prize and nothing can stop you now.  Enjoy the day

Mar 21, 2012 08:38 PM
Amy Hahn
Pine Knoll Shores Realty - Morehead City, NC
Realtor/Broker - Crystal Coast, NC

Nice Video!  Is there a Video editing program you recommend for beginners?  Video is something I know I MUST do.... just having a hard time getting started.  How 'bout you move to the coast of NC, and shoot my videos for me?

Mar 21, 2012 08:41 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Great flow and I like the lack of voice over. Short captions help! Michael, you have a winner! Enjoy your day!

Mar 21, 2012 08:54 PM
Ginny Gorman
RI Real Estate Services ~ 401-529-7849~ RI Waterfront Real Estate - North Kingstown, RI
Homes for Sale in Southern RI and beyond

Michael, this is a great video tour especially for an out of state buyer to really get a feel for this home...which I did.  It really tells me whether i would be interested or not!

Mar 21, 2012 09:14 PM
Keith Gilkey
Re/Max Chesapeake - Elkton, MD
410-920-7214, Re/Max Chesapeake

Michael, This is the one. I like the music no voice and the time. Ver well done and I agree this is a great tool for a buyer. Thanks for sharing!

Mar 21, 2012 10:15 PM
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi Michael...personally I voice over my walk through, describing the home. I also walk through the house without editing, it seems by editing frames it turns into a slide show...just saying.

Music is good too

Mar 22, 2012 01:02 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

You've really hit pay dirt with your videography Michael. They just keep getting better and better my friend.

Mar 22, 2012 03:21 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

You are wonderful and so is the video;but my humble opinion is keep it to 2 minutes or less.People lose interest with video more than 2 minutes

Mar 22, 2012 07:56 AM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I was in Alaska for a week and missed this helpful post with video tips for listings.  Thanks for sharing your knowledge Michael.

YouTube Thursdays

Mar 30, 2012 02:57 AM
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

The video did not work for me. It playe but was stuck on the opening shot with a screeching sound. ?

Apr 18, 2012 07:30 AM
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Michael - you were right, they will watch it, and in most cases remember what they looked at.

May 14, 2012 08:10 AM
Carl Winters
Canyon Lake, TX

Hello Michael: Just checking to see if you had posted a new blog recently.

Ceil Winters

May 16, 2012 12:53 AM
Phil Leng
Retired - Kirkland, WA
Phil Leng - Retired

Hi Michael,

Video certainly does add a dimension that nothing else can match.

Thanks for sharing this one


Jul 15, 2012 08:10 PM
Dale Baker
Baker Energy Audits and Commercial Properties Inspections - Claremont, NH
New Hampshire Relocation Real Estate Information

Howdy and evening Michael

Michael my friend, the Videos that you make sure are always mighty outstanding for folks to enjoy watching!

Have a good one 

Dale in New Hampshire

Aug 07, 2012 01:57 PM
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Hi Michael, just searching around trying to see one of your videos - and this one has been removed as well.


Nov 02, 2012 03:18 PM
Joni Bailey
101 Main St. Realty - Huntsville, TX
Your Huntsville / Lake Livingston Area REALTOR®

Wishing a very Happy Thanksgiving from my family to yours!

TPM, Rick, Zsa Zsa, Joni, and Zoe

Nov 22, 2012 11:19 AM
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Hi been a while since this post, I hope all is well.

MERRY CHRISTMAS To You and Your Family.

Merry Christmas Michael

Dec 16, 2012 01:01 PM
Larry Brewer - Benchmark Realty llc
Benchmark Realty LLc - Nashville, TN

Hi Micheal - Video is a great tool for attracting Google placement, and for some of the nicer homes, I can't imagine listing a home without it.

Jan 05, 2014 09:44 AM
Bo Zivak
Zivak Realty Group - Nashville, TN
Local Nashville Real Estate Broker

Hello Michael


Adding a little more can sometimes transform the ordinary into extraordinary videos. Thank you for sharing the video information with us and buyers on your blog.

Sep 16, 2022 04:59 AM