Save the Date: RainCamp April 19th

Real Estate Technology with ActiveRain

I have always been confused by receiving a 'save the date' postcard prior to getting an actual invitation for someone's wedding. You've surely seen these? My wife and I have gotten a few of these and each time I always chuckle to myself. I'm still waiting for the subsequent invitation to one of these weddings to be replaced by the 'sorry, you didn't make the final cut' letter.

When that day finally happens, I promise to send a gift for the outright honesty of the friends getting married. Luckily, you don't have to worry about sending a gift for RainCamp or missing out on a chance to long as you save the date (and you show up a few minutes early).

We are asking you to save the date of April 19th, from 9:00am to 12:30pm Pacific Time (that's 12:00pm to 3:30pm Eastern time and you guys in the Central and Mountain zones are going to have to do the math) to join us for RainCamp where we will be discussing Social Media. This will be a free event open to all of our members. Registration will begin next week, which means........

Can you sign up yet?  Nope. Probably for similar reasons to why you don't get invited to the wedding from the start. There are still some logistics to work out, and we want you to start thinking about being there before we actually invite you. (Doesn't make a ton of sense, does it? I don't make this stuff up, I just follow the generally accepted principles.)

Why would you want to save the date?

Scott StrattenOne of the reasons is because we are going to have Scott Stratten, president of Un-Marketing, joining us. Are you familiar with Scott? He was recently named one of the five most influential social media personalities by and he's created viral videos for some of his clients that have been viewed over 60 million times. His twitter ramblings go out to over 119,000 people every day. If you're not familiar with Scott, take ten minutes to check out his blog, his twitter feed, or even some videos of him presenting his thoughts on Social Media. This guy gets it. He understands how companies and small businesses can utilize social media to make real connections for their business.

As his bio states: "He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you." (Did he write that stuff about himself? Or have someone else write it? I always wonder when I see someone's bio......I'll have to ask him during RainCamp.)

**Warning: You may spend more than 10 minutes if you take the time to check those links

(All the awesomeness in his bio, combined with $5, will get him a cup of coffee anywhere in the world. I stole that from his bio page. But your ability to absorb some of the things that he's learned over the years will be way more valuable than your morning caffeine intake. And it's a webinar, so you can watch from home and get your coffee for cheaper than $5.)

The real estate industry is on the forefront of adopting social media as a way to market. We have real estate professionals building fan pages, using Twitter, tapping into Pinterest and blogging at dizzying rates. Our business is about making connections and staying top in the minds of friends and people in our sphere that might chose to do business with us or refer business to us. It makes sense that this emerging ability to market our business would be something of which real estate professionals are taking advantage. Social Media and your real estate business are a great marriage..............

.......Unless they are not.

Just because I have these great channels to market my business, doesn't mean that everything and anything I do to get my message in front of more people is actually going to be a benefit to me. Because real estate is all about making connections, many professionals are abusing the priviledge they have of interacting with their social circles. So where is the line? How do you know what's a good idea and what's a bad idea as it relates to using social media?

If anyone is qualified to look at how real estate agents are using social media and give us some suggestions of the horrible things we are doing and the real ways to build your brand and make better connections, it's Scott.

Scott will be kicking off RainCamp and in the next two weeks, we will be sharing some of the other people that will be joining him. What can you expect to learn at RainCamp? How about techniques that can help you generate leads for your business using Social Media, an in depth discussion of Pinterest (the rapidly emerging new kid on the Social Media block) and some practical applications of Facebook Pages to connect with locals in your market? Maybe we can sneak in a few of those things.

So save the date, even if you're not officially invited yet.........


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Samantha Smith
214.422.0729 - Rowlett, TX
Sam I Am Houses, Simply Texas Real Estate
Oh so very excited! I hope I'm invited but if not, plan on me crashing ;)
Mar 25, 2012 03:36 PM #104
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTORĀ®, EcoBroker, GREEN

Awesome!  Had been saving this and finally logging in specifically to comment.  We've been following when your Rain Camp will be so we can plan our Scottsdale Meet UP!  We're on for 4/17, so great timing.  Looking forward to this webinar.  Thanks for all the details!

Mar 26, 2012 03:07 AM #105
Bill & Cyndi Daves
Hiawassee, Young Harris, Blairsville, Hayesville, Murphy and Beyond! - Hiawassee, GA
TeamDAVES - Your REALTORS In the GA/NC Mountains!

Saved!  Now I'm sitting by the mailbox anxiously awaiting my formal invitation. 


Mar 26, 2012 05:49 AM #106
Marie Avery
Marie Avery/RE/MAX Alliance Group - Bradenton, FL
Bradenton Real Estate

Awesome! Will put it on my calendar. Look forward to it.

Mar 26, 2012 10:19 AM #107
Donna Harris
Donna Homes, powered by JPAR - - Austin, TX
Realtor,Mediator,Ombudsman,Property Tax Arbitrator

That sounds like a great webinar, and I like that there's lots of notice!

Mar 26, 2012 10:38 AM #108
John DL Arendsen
Crest Backyard Homes "ADU" dealer & Contractor

Kerrie, I'm still planning to meet some of you folks at AR headquarters but I'll actually be in route to Seattle on April 19th. Do you know about what time it will be taking place? You can call me if you wish. 760 815-6977

Mar 27, 2012 01:39 AM #109
Elisa Uribe Realtor #01427070
Golden Gate Sotheby's International - Oakland, CA
Opening the Doors to California Homes -East Bay

So nice to know the date ahead of time. Thanks for the heads up.

Mar 27, 2012 04:18 AM #110
Christine Hooks
Pino Agency - Pennsville, NJ
Celebrating 25 Years in Real Estate!

This sounds like a valuable way to spend a morning.  Thanks!

Mar 27, 2012 05:58 AM #111
Lydie Ouellet Dickinson
Realty Executives Tri County, Bellingham MA - Bellingham, MA

OMG! It will be an "active" day as we are meeting a 4PM for our AR Meet-Up!

Thanks for the head's up!

Mar 27, 2012 06:23 AM #112
Kathy Schowe
California Lifestyle Realty - La Quinta, CA
La Quinta, California 760-333-8886

I attended the RainCamp in San Diego... it was a great learning day!!  Kathy

Mar 27, 2012 06:45 AM #113
Didi Doolittle
Slifer Smith & Frampton Real Estate, Eagle Office - Vail, CO
Vail, CO Realtor 970.232.8225

On the calendar!

Mar 27, 2012 09:13 AM #115
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

So I am wondering if I will get the "final cut" invitation?  But it is on my calendar

Mar 27, 2012 09:21 AM #116
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

Raincamp is such a fantastic event, full of information. I will definitely try to make this!

Mar 27, 2012 11:49 PM #117
Arlene Baxter
Red Oak Realty - Berkeley, CA
Listing/Buying agent, Historic to Green, 2012 REALTOR of the Year, Berkeley Association Berkeley CA & environs

So hoping you will record the event for those of us who cannot attend. Thursday mornings is when we tour properties in Berkeley, CA. It sounds like a great lineup!

Mar 28, 2012 02:05 AM #118
Sidney Kutchuk
Property Management & Sales at REALTY WORKS TEMECULA, CA 92590 (951) 217-6745 - Temecula, CA
Property Management & Sales Experts 951-217-6745

Please send me an invite. Any meetups in my area? Temecula Ca.

Mar 28, 2012 05:45 AM #119
Patty Mortara | Hunterdon County (NJ)
Hunterdon County Homes - Flemington, NJ

RAIN on me :-)   Rain Camp NYC was great, Rain Camp Virtual was WAY easier to get to!  Looking forward to April 19th

Mar 28, 2012 12:17 PM #120
Jennifer Green
Keller Williams Realty Phoenix - Gilbert, AZ

It is on my calendar ;)

Mar 28, 2012 01:09 PM #121
Mark Simoff
Downing-Frye Realty - Naples, FL
Your Buckeye Connection in Naples Florida!

Hi Bob,  and I will sign in early! Cheers from Naples.

Mar 29, 2012 12:56 AM #122
Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

I'll be up early for it... as it will be 6 AM in Hawaii!

Mar 30, 2012 04:25 AM #123
Cathy Glass
Realty Executives Associates - Knoxville, TN
Realtor - Knoxville, Tennessee

Help. How do I sign up?

Apr 17, 2012 09:41 PM #124
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