Amazing, for 3 Years no one knew who I was with a MOVING VAN. I had a MOVING Van with my company name and my personal name on it. A Big logo with my entire name SOOOO Bigggggg (David Robison) across it that you could read it from an airplane.
I parked it in the same place forever and no one really noticed it.
So I changed my marketing look and feel. I had the entire uhaul wrapped in FULL COLOR. Used a desert for the background, threw my picture up there and had in big writing across the top UtahDave.com
Key notes: Use a Picture, full color background, and something very easy to remember. For me it was UtahDave.com (The picture is a must...I was a little shy at first and didnt want it so big....my marketing team blew my picture up big and it was a good thing they did. It makes you up close and personal.)
Within 2 months everybody knew who I was..Instant Celebrity. The city even tried ticketing me for having my Uhaul as a moving billboard. FUNNY! They never tried doing anything the previous years! (The city and I are in good standing now. We have an agreement. I cant store the truck at my office. It can come and go though.)
The Result? The community talks and talks and talks. FREE ADVERTISING AND MORE REFERRALS. One of my friends (who I had not seen in years) had a little boy who was about 8. They saw my truck and his boy yelled to his Dad...Dad..its Utah Dave, I saw him in a parade. My friend said..yes, we are going over to a Bar B Que tonite and he will be there. His son said...No way dad...you dont know Utah Dave. He said....yes I do, you will see him tonite. The son said...do you think I could get his autograph.....Is he going to bring his truck? Can I ride in it he asked his dad. Well, how does this story go? I just sold my friends house and helped him buy another one. I didnt even have to ask him for business.....he asked me.
Thats just one story of the many. People recognize me and come up to me and ask me about the market. People introduce me as Utah Dave to their friends. I get free marketing and advertising now wherever I go. I now get referrals from people who dont even know me. How does that work? When someone has a friend that is selling their home and their current agent isnt selling it...they tell their friend you should call Utah Dave. (And they dont even know men.) Its funny, Realtors that have been in the business and that have known my father for over 20 years......call my Dad Dave now. (His name is Brent.) The marketing is so powerful that when people even see my dad they call him my name. BRAND YOURSELF!
What are you doing to Brand yourself?
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