Pinterest: The Newest Social Marketing Medium For Small Businesses

Pinterest – The Newest Social Marketing Medium For Small Businesses

Trying to stay on top of the newest social media marketing methods can be difficult and just down-right maddening. Everyday a new social media site appears and it can make any small business owner shake their head and wonder how will they ever utilize this new one in their business, much less make the time to do so.

The newest one to hit the market and that everyone is talking about of course, is Pinterest.  What makes this is a great site is that you only really need just a few extra minutes each day and you can substantially expand your reach to new potential customers and markets while building your online brand, You, even further.

If you're just checking out the site for the first time you've probably come to realize it is full of wonderful, interesting pictures; literally, all over the place. And I do mean all over the place.  Essentially this is what the site is. An entire webpage of pictures linking back to the sources and companies that pinned that picture.  Are you starting to get the idea of how this can be helpful to you?

If not, let me help…

First of all, it means more exposure for you and your brand.  The more exposure that you can get is always good for your bottom line.

Secondly, it means that with some creative skills you can easily captivate an entirely untapped market. All you need to do is figure out what pictures best represent your product, property or company and go from there. We're not talking run-of-the-mill, boring pictures. In order to best benefit form the site you really need to have the pictures that make people stop and think to themselves that they really need to see or have what they’re looking at. You know what I’m talking about.

Thirdly, once you've gotten the pictures that match the criteria that you are looking for, all you have to do is start pinning them to your own boards and then those who follow you (much like friend on Facebook) can take your pictures and repin them to their own boards and the viral effect of Pinterest can then take place and do its thing. Each and every time your picture is pinned and repinned, you gain yet another link back to your website, you, and your business and another link to new potential customers.

What are you waiting for?