What does a real estate agent sell? The answer may surprise you.
A Realtor sells services. A Realtor sells time. A Realtor sells expertise. A Realtor sells lots of things besides the obvious answer of homes and land. A Realtor helps you find one of the most important investments of your lifetime!
Ask just about anyone what a real estate agent sells and the overwhelming response would be something along the line of “houses.”
And while that may be true in a small fraction of the cases, most of the time the real estate agent is selling something else entirely.
Real estate agents and brokers do not sell houses or shopping centers or tracts of land.
We sell our services.
Whether we are working for a buyer or a seller we are compensated for the service that we provide as a third party participant in the transaction. The owner of the property sells it. The buyer purchases it. The agents assist the parties along the way to a successful close.
So in fact, we do NOT sell houses.
We sell ourselves!
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