One of the most wonderful tools that I use now with all of my buyers and sellers of real estate in Central Virginia is called a CAREERBook. The CAREERBook was created by Barb Schwartz, the creator of home staging, in an effort to help her clients get to know her better.
I had been planning on putting together a brag book for myself to be left at listing appointments with potential clients, and then I happened across this product when I attended a course on home staging.
Once I obtained this product, it took some time to get everything together, but I must say I have gotten tremendous results. What a better way to let a potential client get to know you, than by leaving them this monstrous book with all your credentials and achievements? How can a competing agent hold a candle to that? I simply leave my book with the potential client, and I set up another time when I can come back to pick it up (an opportunity for a follow up! How ingenious!) The first comment I usually get from sellers when they see the book is "Wow!"
This is a tremendous weapon in my arsenal of services for home sellers in Central Virginia. We always want the potential clients to tell us who they are, so why not tell them who we are?