I've mentioned numerous times that I have two companies. One is an electrical contracting company, and the other one is a real estate brokerage. They overlap more often than not, and my clients in one company end up being clients in the other company. It's a nice relationship.
The overlap of the two give me a great opportunity to use either company to help my clients. When I sell a house, I send an electrician in to check the electric system before the clients move in. If there are issues, he will fix them up to a certain point. I'll also make a list of other electrical issues that the client may chose to have repaired at a later time.
How does that pertain to Realtors who don't own two companies? One way I've found to stay involved in the lives of my clients is to do a couple things. For instance, this past week, our contracting company did a project for another local business. During that process, the owner and I took a ride to his second business location. During the ride, I realized that his auto air conditioner wasn't working.
He mentioned that he gets it charged every Spring, but he hadn't had time to do it so far. A couple days later, I was in his area again and I dropped by his shop and charged his car AC. It took me five minutes and it costs me about $5. I was thrilled that I knew how to do it, and what did I gain? A great faithful client, referrals and some of his wares.
You don't have to be the one doing a service for your clients, but you can give your clients the names of great contractors, lawn-care companies, tailors, painters, auto repair shops, hair salons, restaurants, discount stores nearby, doctors, dog groomers, etc. You can give information, which is free, or you can do something simple like mow their grass before they move in. We do that when we sell a house that is our listing. Your clients will love you for it. Dropping back into a client's life briefly keeps your relationship warm and comfortable.
When they need something, they will call you. You become a trusted resource. I received three listings this week. Two of those listings came from clients our contracting company had done electrical projects for. I almost always find a way to work information about my real estate brokerage and local market conditions into a conversation when meeting electrical clients. I actually had a client become a Realtor because she got so excited during one of those comments.
Be the go to person, and people will seek you out. Use your blog as a resource to help others find what they need, and in the process they will find you. Share your talents, your knowledge and wisdom and you will always have repeat clients and customers.