Jay's Tuesday Free Enterprise Quote - 27 March 2012

By
Home Inspector with Jay Markanich Real Estate Inspections, LLC 3380-000723

 

Remember last week's Ralph Waldo Emerson quote?

It was something like, "If you build a better mouse trap, the world will beat a path to your door."

That wasn't Emerson's real quote, as we learned.

You can read the entire, and correct, quote here.

And it is true.

What is going on in the photo?

What is the company?  How do you know what the company is?

I took this photo at one of this company's two local retail establishments.  This photo was taken, by me, at around 2pm.  I intentionally went in there at that time to see what it was like.  Why?  Because I have been there just after dinner and there is a wait time to get in.

I want to ask some questions:

1.  What is the company?  I see no name, only a logo.
2.
  What is the logo saying?
3.  Why are some people wearing the same blue shirts? 
4.  Why are there so many of those people?
5.  What is that hanging around each of their necks?
6.  What are all the tables and stations for?
7.  The screens on the walls are not signs.  They are similar to TVs.  The pictures change often.  Why?
8.  Where are all the signs that advertise the latest sale?  The percentage you can get off if you buy now?  The "special" offer(s)?  The latest fad product?

9.  What you can't see is that there are two purchase stations, each with a line.  People are buying the products!

This company does not just invent and sell better mousetraps.  They sell them in a way that nobody else does.  You can see the services being provided here.  You can see the interactivity of customer and product.  You can see the interactivity of customer and certified sales PRO.  You can see the interest those certified sales PROS have for the customer.

EVERYTHING IN THIS PICTURE IS A BETTER MOUSETRAP!

You should know that both of the stores beside this one are empty.  What do they sell?  Each of the stores could have a marquee sign that says, "Crap-From-A-Foreign-Country-Sold-To-You-As-Local-Stuff Store."

Each has so many signs on the windows that advertise 60% OFF! and 70% OFF! that you can hardly see inside the store.  No matter, you don't really need to anyway.  What they sell is cheap junk.  What they sell does not improve lives.  What they sell is faddish and will not be used for long.

EVERYTHING IN THOSE STORES IN NOT, NOT, NOT A BETTER MOUSETRAP!

It is the same old same old.  And they will be out of business soon and the next SIMILAR store will move in.  You see it every day.  And the windows will be blocked off and the sign above that says, "COMING SOON!"

It looks to me like a path is being beaten to this better mousetrap.  This company has created its many in-demand products without gubment subsidy, without gubment demands about where they locate, without gubment demands about what kinds of people to hire or how to organize them, and without laundering money to grease local or national politicians.

Where does this company manufacture its products?  Some place with comparative advantage and outside all the gubment influences mentioned above.  Why?  Because more can be made more cheaply and more customers can be served.  The other why?  Profit.

AND MORE PEOPLE ARE BUYING THE STOCK THAN SELLING.  HENCE ITS PRICE IS GOING UP.  WHY ARE THEY DOING THAT?  TO GET IN ON THE ACTION.  WHAT IS THE ACTION?  PROFIT.

 

 

 

Posted by

Jay Markanich Real Estate Inspections, LLC  

Based in Bristow, serving all of Northern Virginia.

Office (703) 330-6388   Cell (703) 585-7560

www.jaymarinspect.com


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Rainmaker
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Lisa Von Domek
Lisa Von Domek Team - Dallas, TX
....Experience Isn't Expensive.... It's Priceless!

Good morning Jay,

The epitomy of marketing success - Apple...their logo invites everyone to take a bite of their product.  Amazing how simple this visual is, the same impact would not have been achieved with a whole apple.

Mar 26, 2012 09:19 PM #6
Rainmaker
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Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Logos are really relevant Lisa?

You bet.  As is the rest of what you see in the picture!

Mar 26, 2012 09:27 PM #7
Rainmaker
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Mike Cooper, GRI
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Jay, there is no doubt that Apple has built a better mousetrap.  I know it's probably heresy, but I went from my Mac back to a PC a few years ago, but I love my Iphone.  

Mar 26, 2012 11:18 PM #8
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Charles Buell
Charles Buell Inspections Inc. - Seattle, WA
Seattle Home Inspector

Jay, it is a bit more than what is made in other countries---after all the iPad would be in big trouble without Thailand.

Mar 26, 2012 11:40 PM #9
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Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
Your Agent for Life

Jay - Did you hear that some elderly woman is suing Apple because she ran into their glass wall and broke her nose, not realizing there was a wall there?  Luckily, their ability to build that better mousetrap will allow them to hire an attorney ;)

Mar 26, 2012 11:41 PM #10
Rainmaker
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Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

It keeps building more and different ones Mike!  Most people who use Mac products have Microsoft-compatible stuff put on them by necessity.

Charlie - I think most Ipad 2s were made in China.  Why there?  Comparative advantage.  Don't know about the 3s.  The adjoining stores to this one were selling cheap jewelry and accessories.  Empty of people, but full of crap.

Jason - they might have one or two on retainer.  And of course, if someone walks into a wall it's Apple's fault!  They should have spilled hot coffee on her to seal the deal.

Mar 27, 2012 12:42 AM #11
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Jason Sardi
Auto & Home & Life Insurance throughout North Carolina - Charlotte, NC
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Lol, I agree.  I loathe frivolous lawsuits.

Mar 27, 2012 01:30 AM #12
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Steven Cook
No Longer Processing Mortgages. - Tacoma, WA

Jay -- maybe some haven't had chance to see a live Apple store, and don't know that the Blue shirts are the sales people (after all shouldn't salespeople have suits on?)

Mar 27, 2012 03:39 AM #13
Rainmaker
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Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Jason - I don't know if it's true, but I have heard there is one lawyer for every 52 people in this country. 

Steven - there could only be one reason for so many people dressed the same with ID cards that also allow the computers to get into certain programs.

Mar 27, 2012 03:51 AM #14
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Cindy Jones
Integrity Real Estate Group - Woodbridge, VA
Pentagon, Fort Belvoir & Quantico Real Estate News

Apple has done one of the best branding jobs in the world.  They make the Nike Swoosh seem like child's play. 

Mar 27, 2012 10:59 AM #15
Rainmaker
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Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Cindy - Nike got that by paying people to wear (advertise) their products and swoosh.  Has Apple done that?

Mar 27, 2012 11:04 AM #16
Rainmaker
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Yolanda Hoversten
Berkshire Hathaway HomeServices Elite Properties - O'Fallon, IL
Broker - O Fallon, IL Real Estate

I didn't know I was an Apple fan until I bought my first product, the iPhone4. The brand wouldn't last long if it weren't backed by performance. Naysayers can buy the alternative, but there's no competition.

Mar 29, 2012 10:58 AM #17
Rainmaker
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Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

That's what I hear Yolanda.  You like your mousetrap, it seems!

Mar 29, 2012 06:20 PM #18
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Yolanda Hoversten
Berkshire Hathaway HomeServices Elite Properties - O'Fallon, IL
Broker - O Fallon, IL Real Estate

It's better and shinier, Jay!

Mar 30, 2012 12:19 AM #19
Rainmaker
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Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

That's the idea!  So all the meeces beat a path to your door!

Mar 30, 2012 09:03 AM #20
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Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Jay,

Excellent post and illustration on branding and message. :)

Steve

Apr 01, 2012 11:44 AM #21
Rainmaker
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Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

It's one thing to hear about something, Steve, and another to see it in action!  And even more, it's one thing to see a wave happening and another to experience it.  It's about time we all experienced a few good waves.

Apr 01, 2012 06:54 PM #22
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Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Jay,

You're right about the waves. Would love to see 'em. :)

Steve

Apr 02, 2012 03:04 AM #23
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Steve Hoffacker
Steve Hoffacker LLC - West Palm Beach, FL
Certified Aging In Place Specialist-Instructor

Jay,

Congratulations. This post is now featured in "Celebrating Free Enterprise." :)

Steve

Apr 02, 2012 03:05 AM #24
Rainmaker
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Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Thanks Mr. Steve!  Always a pleasure.

Apr 02, 2012 07:03 AM #25
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Jay Markanich

Home Inspector - servicing all Northern Virginia
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