Is selling real estate “Show Business?”

By
Real Estate Broker/Owner with Richard Weisser Realty

Is selling real estate “Show Business?”Self promotion has always played a big role is the successful real estate agent’s business model.

After all, a real estate agent has to find a job each and every day. And while one could send out resumes to each and every prospective client, it’s much more effective to get out there in front of the public and “show them what you’ve got!”

Regardless of your skill and proficiency, you can’t sell yourself without an audience! And in today’s fast moving, low attention span, “I want in now” marketplace you may only have a few minutes to audition.

Fortunately technology affords us the opportunity to “strut our stuff,“ but it’s up to us to demonstrate that our “stuff” is worthy of the onlookers attention.

As the profession evolves, we become more and more deeply entrenched in self promotion. Video, slide shows, blogging, tutorials and local information vie for consumer’s notice.

Is selling real estate “Show Business?”

You better believe that it is!

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Rainmaker
4,992,160
Barbara Todaro
RE/MAX Executive Realty - Franklin, MA
Marketing Agent for The Todaro Team

Good morning, Richard....it's always "showtime" in real estate, and quite often there's no time for a dress rehearsal....

Mar 26, 2012 11:16 PM #1
Ambassador
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Doug Rogers
Bayou Properties - Alexandria, LA
Your Alexandria Louisiana Agent

Learn to love the bright lights, or else...

Mar 26, 2012 11:20 PM #2
Rainmaker
974,759
Beth and Richard Witt
Long Island Cash Home Buyer - Huntington, NY
Long Island Cash Home Buyer 516-330-6940

Hi Richard... I love your post.. hope tons of agents read it and follow it.. - Beth

Mar 26, 2012 11:23 PM #3
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John McCormack, CRS
Albuquerque Homes Realty - Albuquerque, NM
Honesty, Integrity, Results, Experienced. HIRE Me!

Yes sir... You bet it is and some days I feel like I've been on stage all day long! 

Mar 26, 2012 11:24 PM #4
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Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Richard,

As I get older, and look around at what's going on in the world, I realize that almost everything is "showmanship" to one degree or another.

Rich

Mar 26, 2012 11:28 PM #5
Rainmaker
383,920
John F Muscarella
RIVER FARM PROPERTIES, LLC - Venice, FL
Broker/Owner, Venice, FL, Florida's Suncoast

Great post as I firmly believe it is showtime and if you don't make it happen no one will.  

Mar 26, 2012 11:29 PM #6
Ambassador
1,726,157
Richard Weisser
Richard Weisser Realty - Newnan, GA
Richard Weisser Retired Real Estate Professional

Barbara...

Lol, yes indeed, we do improvise a lot, don't we? Thanks my friend.

Doug...

This is NOT the business for the timid, is it? Thanks.

Beth...

That is ALWAYS my hope! THX.

John...

It's not the matinees ... it's those late night shows that really wear you out. Thanks.

Rich...

Except being a hermit. That is, unless you want everyone to know that you are being a hermit! Thanks

John...

And there are plenty of others on the playbill! Thanks.

 

Mar 26, 2012 11:38 PM #7
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Harry F. D'Elia
RentVest - Phoenix, AZ
Investor , Mentor, GRI, Radio, CIPS, REOs, ABR

I am on stage each and every day when I step outside my door. Show Time Action!

Mar 26, 2012 11:56 PM #8
Rainer
278,100
Kathryn Maguire
GreatNorfolkHomes.com (757) 560-0881 - Chesapeake, VA
Serving Chesapeake, Norfolk, VA Beach

Ah, but what genre of show business?  Hopefully, it is not vaudeville! I think I would rather be something a little more substantive.

Mar 27, 2012 01:34 AM #9
Rainer
111,016
Leslie G. Rojohn
MoonDancer Realty - Sylva, NC
GRI, ABR ~ MoonDancer Realty

Yes, I often feel like the director in All That Jazz, as I jump in the shower, try to wash the fatigue from my face.  Comb my hair, take all my morning meds to keep everything in working condition, drink my banana and SlimFast blended shake for energy, dress for work.  One last look in the mirror to make sure I didn't forget anything essential and "it's showtime".  Another day, another dollar.....I hope.

Mar 27, 2012 01:46 AM #10
Rainmaker
2,346,102
Roger D. Mucci
Shaken...with a Twist 216.633.2092 - Euclid, OH
Lets shake things up at your home today!

Real estate is most definitely show business, with standing ovations, curtain calls and hopefully sequels.

Mar 27, 2012 01:50 AM #11
Rainer
73,821
Ronald Curtis
Manes Realty Group - North Palm Beach, FL
Negotiating the best price and terms for my Buyers

That's one way to look at it.

I married a gal who was an actress. If I wanted to be on stage, I could have followed in her footsteps.

Life is a challange, but to feel that you are on stage all of the time, ??????????????????

Not my cup of tea.

RJ

Mar 27, 2012 02:17 AM #12
Rainmaker
796,443
Cindy Edwards
RE/MAX Checkmate - Johnson City, TN
CRS, GRI, PMN - Northeast Tennessee - 423-677-6677

Hi Richard,

It's SHOWTIME!!!!!  You certainly have a way with words......... let's do it.

Mar 27, 2012 02:43 AM #13
Rainmaker
3,982,464
William Feela
WHISPERING PINES REALTY - North Branch, MN
Realtor, Whispering Pines Realty 651-674-5999 No.

I like to think of it as a documentary, and not a science fiction story.   Most of the public will see the difference.

Mar 27, 2012 02:50 AM #14
Rainmaker
519,628
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Richard...

Well you certainly have been strutting yourself every day for several years!

Keep up the good work!

Ken

Mar 27, 2012 05:03 AM #15
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