Self promotion has always played a big role is the successful real estate agent’s business model.
After all, a real estate agent has to find a job each and every day. And while one could send out resumes to each and every prospective client, it’s much more effective to get out there in front of the public and “show them what you’ve got!”
Regardless of your skill and proficiency, you can’t sell yourself without an audience! And in today’s fast moving, low attention span, “I want in now” marketplace you may only have a few minutes to audition.
Fortunately technology affords us the opportunity to “strut our stuff,“ but it’s up to us to demonstrate that our “stuff” is worthy of the onlookers attention.
As the profession evolves, we become more and more deeply entrenched in self promotion. Video, slide shows, blogging, tutorials and local information vie for consumer’s notice.
Is selling real estate “Show Business?”
You better believe that it is!