How Is Your Marketing Plan Working?

Real Estate Agent with The Burnham Realty Group NAR #SL3299848


Is it time for you to re-evaluate where and how your marketing budget is being spent?

Google spent years proudly stating they could rely solely on online advertising, Google Inc. has now changed their scheme and is taking a different approach to promote itself in areas where its rivals dominate.The Internet company is allocating significantly large sums on TV, magazine and newspaper ads to promote new services, including its Google+ social network and Chrome Web browser. Google's ad-spending as a percentage of revenue is now almost on par with rival technology companies such as Apple Inc., Microsoft Corp. and Yahoo Inc., according to new data.

In the last few years Google has quadrupled their marketing budget. Last year alone it was estimated they spen about $213 million to advertise its own products in the U.S..

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Comments (2)

Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

Just goes to show that there is no one good answer to the marketing delimma.  Marketing is a very complex issue that requires time, patience and persistence along with a combination of methods.

Mar 27, 2012 12:10 AM
Beverly Couch-Burnham, Realtor®,
The Burnham Realty Group - Tampa, FL
Your Tampa Bay Home Connection®

Hi Jeanne and Ralph,


It is a pleasure to connect with you on Active Rain. You are absolutely right on all accounts. Tenacity and variety are definitely important along with remembering to allocate a set amount of funds towards future business. 


Have a successful day!





Mar 27, 2012 12:40 AM