Is it time for you to re-evaluate where and how your marketing budget is being spent?
Google spent years proudly stating they could rely solely on online advertising, Google Inc. has now changed their scheme and is taking a different approach to promote itself in areas where its rivals dominate.The Internet company is allocating significantly large sums on TV, magazine and newspaper ads to promote new services, including its Google+ social network and Chrome Web browser. Google's ad-spending as a percentage of revenue is now almost on par with rival technology companies such as Apple Inc., Microsoft Corp. and Yahoo Inc., according to new data.
In the last few years Google has quadrupled their marketing budget. Last year alone it was estimated they spen about $213 million to advertise its own products in the U.S..
For All Your Real Estate Needs Contact Beverly@YourTBHC.com or (813) 625-8795
Comments(2)