Using Picasa for Real Estate Listing Photos

Education & Training with Real Estate Photography Class

Once you've taken the pictures, you need to get them out of the camera and into the brochures and websites.  Getting a system for doing this efficiently saves time and money, especially when the software is free!

As a real estate media consultant, I help real estate agents and teams make the most effective use of photography, video, websites, and other media to attract buyers and get listings sold. One of the most important issues that an agent/team needs to do in their media flow is to establish a standardized system for getting their pictures from that little chip inside the camera to the MLS, brochures, websites, and all the other places they need to go to get their job done. The Internet has many tools that can help to manage photos, but one of my personal favorites is Google’s Picasa. 

The primary reasons I like Picasa are:

  • - It’s FREE - It has both downloaded software and an online component
  • - It allows you to process (crop and adjust) photos quickly and efficiently
  • - It creates a slideshow that you can embed in any website
  • - It makes it easy for a team to share pictures quickly
  • - As a Google tool, it integrates well with Gmail and other Google tools.


Without going into a detailed tutorial on how to use the software (You can find those on and on YouTube) here’s the basic procedure that many agents and teams use. Shoot your pictures using a DSLR Camera that records onto an SD Card. Take the SD Card from the camera and put it into your computer. Open Picasa (the free downloaded version on your computer) and create a new folder for the pictures.

Use Picasa to crop, brighten, and adjust your photos as necessary. Upload the photos to a Picasa Web Album. If you make a web album for each listing, you can then share that web album in many ways on websites and social networks. One of the easiest ways is by using Picasa’s option to create embeddable slideshows from the photos in the web album.

You can eliminate the cost you’re paying for a virtual tour by just embedding this slideshow on your website. I especially like this technique for real estate teams where one person takes the pictures, but then several people have to use them as quickly as possible to create the brochures, single-property websites, etc. As soon as the pictures are posted online the whole team can get to them and use them an any way they wish.

Comments (4)

Mark Wozniak
Keller Williams Realty - Centreville, VA
Northern Virginia Real Estate Expert

Great points. Our team uses Picasa all the time as a common online repository for our listing photos. I often shoot the listing photos myself and then post them to Picasa. Our Marketing Coordinator can then instantly pull them down and pop them into our brochure template, which is in Publisher.  We can have beautiful color brochures printed just a few minutes after I have posted the pics to our Picasa folder. It's really efficient.

We also use the Picasa slide show as a quick and easy virtual tour. It's easy to embed on a website and as you said, it's FREE.

Mar 27, 2012 06:41 AM
Jennifer Chiongbian
Specializing in all types of Manhattan apts & townhouses - Manhattan, NY
Real Estate Broker - NYC

Thanks for those great tips!  I actually just picked up a new listing on Sat so I still need to get a virtual tour up.  I will be using your post for instructions! Thank you!

Mar 28, 2012 02:02 AM
Paul Viau
Nova Scotia Real Estate Blog - Halifax, NS
Nova Scotia Real Estate Blog + Photo Services

Three cheers go out to anyone using Picasa! I'm a photographer of homes and a fan of home made Virtual tours.

Why are the agents shelling out big bucks for tours when they could make them themselves!

For free!



Jul 29, 2012 04:54 AM
Pat & Wayne Harriman
Harriman Real Estate, LLC (203) 672-4499 - Wallingford, CT
Broker/Owners, Wallingford CT Real Estate

I tried Picasa a while back and just didn't like it. I've been using PicMonkey, Ribbet or iPiccy to edit my photos and have had good results. Maybe I'll take a look at Picasa again!

Jan 24, 2013 02:39 AM