Real Estate is NOT for Instant Gratification Girl!
Sometimes I feel like my work life is on a roller coaster track and it is mostly (ok pretty much all) my own fault. When I am a busy bee working with buyers under contract, scheduling showings and marketing listings I am going up up up. Then it happens, I close the last of those 4, 5, or 7 deals I had pending and all the sudden I hear crickets, now comes that aweful downhill trip. Well then I rev up the old prospecting engine. I start getting back in touch with my past clients, checking in with my sphere, working the expireds and FSBOs and I BLOG!!
Lo and behold, within a few months I find myself busy with buyers under contract, showing appointments and new listings! One might think this is a natural cycle in business. I refuse to buy into that. It is my own stinking fault because I get busy and fail (forget, neglect) to do all the things I need to do to keep my business flowing. I have to get better at keeping up with prospecting, networking and past client relations even when I am busy with new clients! It's so easy to ignore that part of the business when business is good. What I have to remember it is that this is not an instant gratification business! The new lead I receive today may be months away from making a move. The contracts I am currently working on are based on relationships I started building months or even (in some cases) years ago.
Just because we have lots of clients and business today doesn't mean we will still have the same in several months, that is UNLESS we plant the seeds and cultivate the relationships that will lead to our future business.