Real Estate is NOT for Instant Gratification Girl!

By
Real Estate Agent with RE/MAX Access

 

Real Estate is NOT for Instant Gratification Girl!

Sometimes I feel like my work life is on a roller coaster track and it is http://www.flickr.com/photos/mgrayflickr/4757382510/sizes/s/in/photostream/mostly (ok pretty much all) my own fault.  When I am a busy bee working with buyers under contract, scheduling showings and marketing listings I am going up up up.  Then it happens, I close the last of those 4, 5, or 7 deals I had pending and all the sudden I hear crickets, now comes that aweful downhill trip.  Well then I rev up the old prospecting engine.  I start getting back in touch with my past clients, checking in with my sphere, working the expireds and FSBOs and I BLOG!! 

 

Lo and behold, within a few months I find myself busy with buyers under contract, showing appointments and new listings!  One might think this is a natural cycle in business.  I refuse to buy into that.  It is my own stinking fault because I get busy and fail (forget, neglect) to do all the things I need to do to keep my business flowing.  I have to get better at keeping up with prospecting, networking and past client relations even when I am busy with new clients!  It's so easy to ignore that part of the business when business is good.  What I have to remember it is that this is not an instant gratification business!  The new lead I receive today may be months away from making a move.  The contracts I am currently working on are based on relationships I started building months or even (in some cases) years ago.  

 

Sometimes I feel like my work life is on a roller coaster track and it is mostly (ok pretty much all) my own fault.  When I am a busy bee working with buyers under contract, scheduling showings and marketing listings I am going up up up.  Then it happens, I close the last of those 4, 5, or 7 deals I had pending and all the sudden I hear crickets, now comes that aweful downhill trip.  Well then I rev up the old prospecting engine.  I start getting back in touch with my past clients, checking in with my sphere, working the expireds and FSBOs and I BLOG!!  Lo and behold, within a few months I find myself busy with buyers under contract, showing appointments and new listings!  One might think this is a natural cycle in business.  I refuse to buy into that.  It is my own stinking fault because I get busy and fail (forget, neglect) to do all the things I need to do to keep my business flowing.  I have to get better at keeping up with prospecting, networking and past client relations even when I am busy with new clients!  It's so easy to ignore that part of the business when business is good.  What I have to remember it is that this is not an instant gratification business!  The new lead I receive today may be months away from making a move.  The contracts I am currently working on are based on relationships I started building months or even (in some cases) years ago.   Just because we have lots of clients and business today doesn't mean we will still have the same in several months, that is UNLESS we plant the seeds and cultivate the relationships that will lead to our future business.


Just because we have lots of clients and business today doesn't mean we will still have the same in several months, that is UNLESS we plant the seeds and cultivate the relationships that will lead to our future business.  

 

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Rainmaker
449,271
Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

But I want it now!!!

You're right though, whenever I bank a commission cheque, it's usually the culmination of work that started months ago. If I'm not doing that same lead generation now, in a few months I will be wondering where the business went.

Mar 29, 2012 06:20 AM #1
Rainmaker
189,009
Jeanna Martinez
RE/MAX Access - Schertz, TX

Malcom - That is so very true!! It's sure easy to forget the little things we need to do to make sure we stay busy. 

Mar 29, 2012 06:33 AM #2
Rainer
91,598
Tanja Cisliek
Future Home Realty - Seminole, FL

I can only second your post, it is very hard to stay on top of prospecting. I hear some agent schedule it in every day like an appointment, I tried that, until I realized I pretty much every day scratched it off the calendar and squeezed something else in. Let me know when you've figured out a way to stay on top of it ;)!

Mar 29, 2012 06:47 AM #3
Rainmaker
1,336,794
Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Very wise post, indeed.   We all need to be considering this.

Mar 29, 2012 06:57 AM #4
Rainmaker
189,009
Jeanna Martinez
RE/MAX Access - Schertz, TX

Tanja - That sounds exactly like the problem I have!  I am going to try to solve it and I will share it with you if I ever do ;)

Mar 29, 2012 07:00 AM #5
Rainmaker
189,009
Jeanna Martinez
RE/MAX Access - Schertz, TX

Thank you Li!

Mar 29, 2012 07:00 AM #6
Rainmaker
1,204,819
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Jeanna, Nice post!  It is the way things work in Real Estate, very seldom do we get a commission check for something that we haven't been working on for quite awhile!

Mar 29, 2012 08:48 AM #7
Rainmaker
918,639
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Seems that real estate is a cycle.  At times, things slow down, while other times is like a run away train.  Right now I'm on a run away train, listing homes every three days.  Woo Hoo!  Little time to blog.

Mar 29, 2012 12:28 PM #8
Ambassador
2,769,400
Liz and Bill Spear
RE/MAX Elite 513.520.5305 www.LizTour.com - Mason, OH
RE/MAX Elite Warren County OH (Cincinnati/Dayton)

Jeanna, Right on the mark!  There's certain things that HAVE to be part of our daily or weekly routines, no exceptions, if we want to keep the pipeline filled with clients.

Mar 29, 2012 12:38 PM #9
Rainmaker
400,628
John Cannata
214-728-0449 http://TexasLoanGuy.com - Frisco, TX
Texas Home Mortgage - Purchase or Refinance

It is SOOO important to always be working on future deals. We do tend to stop are marketing efforts when we are busy with clients and it really sucks when we are done with those clients because then we are busting our butt trying to get new business again. Always schedule time in your day to prospect.

Mar 31, 2012 12:02 PM #10
Ambassador
855,475
Brenda Mullen
RE/MAX Access - Schertz, TX
Your San Antonio TX Real Estate Agent!!

Hmmm, this one should have been featured :)!  It is true for all of us I think that if we don't keep the pipe line filled, when it goes dry, it goes really dry.  I will suggest this now and see what happens :)!

May 21, 2012 05:27 AM #11
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Jeanna Martinez

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