Stager's Hold The Key

Real Estate Agent with The Gatti Group at Keller Williams Realty
Selling homes is not as simple as pressing a button.  As I have mentioned in other blog posts, I use a stager.  I believe in staging 100% and I use one on almost every single listing.  My sales results prove it (when seller's let me price it properly).  She serves as a 2nd opinion on staging and prep work that I think needs to be done prior to listing. And we compliment each other's services for a really knock out experience for the client.  So with this, I asked if she would like to collaborate on a blog post and presto.  I hope you enjoy.
~ Larry
“It’s nice but it’s not my house,” clients will turn and say if I have done my job effectively. Granted this sideways compliment is an odd goal for most professionals. However, as a staging expert this reply lets me know I have not only prepared the house properly but have accomplished an element of staging which is equally important and usually not addressed; unlocking the family from their surroundings.
Staging for home buyers prepares the home to highlight its features without being overwhelmed or distracted by the homeowner’s lifestyle.

Staging for home sellers prepares the home for sale in such a fashion as to no longer feel or look like their home.

The detangling process for homeowners can be emotional and draining. It is due to the fact that our homes are a reflection of our lives. Through decorative items, art, colors, furniture and alike, we create our environment to tell our story. We have received accolades about our choices and feel a sense of pride and accomplishment about our space.  More over the memories that have been cultivated and nurtured are the glue that binds our attachment.
Then in strolls a stager voicing that wallpaper needs to be removed…wall colors have to change…collections ought to be packed…furniture rearranging is advised…family photos must go…
These recommendations can feel like a decorating assault but, I assure you, they are never an expression about your decorative style and taste. They are the key to unlock you from your precious home. By no longer feeling attached to your home, your energy is shifted towards the family’s next venture which in turn helps the buyer desire the house as their own. Your home becomes your commodity; like a loaf of bread on the supermarket shelf.  Okay maybe a very high end supermarket and really good bread.
Over the years, I have received many similar phone calls from homeowners who have embraced the staging process, declaring, “I’m now angry with you…we received a contract in 5 days. (The time varies.) We were anticipating being on the market for at least 3 months in order to have more time to figure out our next step…never the less, it certainly is a good place to be.”
~ Candace Hutchison
This is why I say Stagers hold the key.  Be sure to check out the comments and before and after photo gallery on her website.
Remember Sellers, buyers see homes as commodities.  If your home is not perceived as the best value or deal, they are moving on to the next one down the street that is a better value.  Seller's, how does your house stack up to your competition?
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As Always, Please contact Larry Gatti with any questions or comments about the Louisville KY Real Estate Market.  If you know of anyone that has real estate needs, contact me directly.  We will take excellent care of your referrals.

Larry Gatti

Keller Williams Realty

Office: (502) 554-9445

Larry Gatti, The Gatti Group

We proudly service clients throughout Louisville, Kentucky and surrounding areas, neighborhoods, and counties.

General Areas we serve:

Louisville | St. Matthews and Crescent Hill | Highlands and Germantown | Prospect | Norton Commons | Springhurst | Anchorage | Middletown | Hurstbourne | Jeffersontown | Lyndon | Oldham County | Crestwood | Goshen | Douglass Hills | Hikes Point | Fern Creek | Beuchel | Okolona | PRP | Valley Station

Cities and Neighborhoods we serve:

Beechwood Village | Broadfields | Chelsea Green | Cherokee Gardens | Clifton | Colonial Village | Crescent Hill | Druid Hills | Indian Hills | Maryhill Estates | Mockingbird Gardens | Mockingbird Valley | Norbourne Estates | Plymouth Village | Riedlonn | Rock Creek | Rolling Fields |  Glenview | Northfield | Seneca Gardens | Seneca Village | Audubon Park | Big Springs | Castlewood | Cherokee Triangle | Deer Park | Douglass Woods | Dundee Estates | Highlands  | Kingsley | Strathmoor | Tyler Park | Wellington | Woodmont | Forest Springs | Woods of St. Thomas | Hunting Creek | Sutherland | Innisbrook | Fox Harbor | Elmcroft | Lake Forest | Landis Lakes | Worthington Place | Craigs Creek | Silver Creek | Silver Oaks | Monticello Place | Wolf Creek | Wolf Pen Woods | Plainview | Rock Springs | Beech Spring Farm | Bellemeade | Spring Farm | Norton Commons | Briar Hill Estates | Bridgepointe | Brooks of Hickory Hollow | Brownsboro Glen | Cobblestone | Polo Fields | Foxboro | Glen Oaks | Owl Creek | Graymoor Devondale | Green Spring | Asbury Park | Hills and Dales | Holly Springs | Indian Springs | Oakhurst | Oliver Station | Oxmoor Woods | River Glen | Saratoga Woods | Saratoga Springs | Stone Lakes | Tucker Lake Estates | Derbyshire Estates | Poplar Woods | Billtown Farms | Old Fairground Woods | Seaton Springs | Springview | Shakes Run

Comments (7)

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Excellent turn a home into a house, and thus remove it from the emotional energy in it, is key to a successful sales situation.

Mar 29, 2012 06:52 AM
Larry Gatti
The Gatti Group at Keller Williams Realty - Louisville, KY

Thanks Li.  It is so important and iti makes for such an easier time in negotiations and moving on.  Have a great day.

Mar 29, 2012 08:00 AM
Don Sabinske
Don Sabinske, Sabinske & Associates Inc. - Zimmerman, MN
Sabinske & Associates Inc.

You have the right ideas, and I am subscribing based on your intelligent post. Keep it up!

Mar 30, 2012 06:25 AM
Sherry Peckhoon Sim
Sims & Company - Cayucos, CA
Broker/Owner, Covering the Beautiful Central Coast

Hi Larry, thanks for your post. Staging is a great tool to sell a home.

Apr 01, 2012 05:38 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Staging is a wonderful tool, and the stager can be the 3rd party to get the home show ready!    Great post!

Apr 04, 2012 01:05 AM
Larry Gatti
The Gatti Group at Keller Williams Realty - Louisville, KY

Don, Thanks for following. Hopefully I can continue to put out some useful info.  I am just starting out with this whole blogging thing and it is pretty cool.


Sherry, Thank for reading.


Joan, You are absolutely right.  The stager has become a must in my business.  They can add so much value if you let them.

Apr 05, 2012 01:47 AM
Aaron Smith
Keller Williams Advisors - Edgewood, KY
Northern Kentucky Agent & Investor

Larry, Great blog post about staging and how it helps you to sell homes. Keep up the blogging. The rainmaker account gives you a huge advantage for SEO.

Nov 14, 2012 07:05 PM