STAGERS HOLD THE KEY
Selling homes is not as simple as pressing a button. As I have mentioned in other blog posts, I use a stager. I believe in staging 100% and I use one on almost every single listing. My sales results prove it (when seller's let me price it properly). She serves as a 2nd opinion on staging and prep work that I think needs to be done prior to listing. And we compliment each other's services for a really knock out experience for the client. So with this, I asked if she would like to collaborate on a blog post and presto. I hope you enjoy.
“It’s nice but it’s not my house,” clients will turn and say if I have done my job effectively. Granted this sideways compliment is an odd goal for most professionals. However, as a staging expert this reply lets me know I have not only prepared the house properly but have accomplished an element of staging which is equally important and usually not addressed; unlocking the family from their surroundings.
Staging for home buyers prepares the home to highlight its features without being overwhelmed or distracted by the homeowner’s lifestyle.
Staging for home sellers prepares the home for sale in such a fashion as to no longer feel or look like their home.
The detangling process for homeowners can be emotional and draining. It is due to the fact that our homes are a reflection of our lives. Through decorative items, art, colors, furniture and alike, we create our environment to tell our story. We have received accolades about our choices and feel a sense of pride and accomplishment about our space. More over the memories that have been cultivated and nurtured are the glue that binds our attachment.
Then in strolls a stager voicing that wallpaper needs to be removed…wall colors have to change…collections ought to be packed…furniture rearranging is advised…family photos must go…
These recommendations can feel like a decorating assault but, I assure you, they are never an expression about your decorative style and taste. They are the key to unlock you from your precious home. By no longer feeling attached to your home, your energy is shifted towards the family’s next venture which in turn helps the buyer desire the house as their own. Your home becomes your commodity; like a loaf of bread on the supermarket shelf. Okay maybe a very high end supermarket and really good bread.
Over the years, I have received many similar phone calls from homeowners who have embraced the staging process, declaring, “I’m now angry with you…we received a contract in 5 days. (The time varies.) We were anticipating being on the market for at least 3 months in order to have more time to figure out our next step…never the less, it certainly is a good place to be.”
~ Candace Hutchison
This is why I say Stagers hold the key. Be sure to check out the comments and before and after photo gallery on her website. http://www.decoresolutions.com/ba.htm
Remember Sellers, buyers see homes as commodities. If your home is not perceived as the best value or deal, they are moving on to the next one down the street that is a better value. Seller's, how does your house stack up to your competition?