and if you have time, shot some more. This week has seen Pinterest under the microscope on a large-scale as well as a local scale here in South Central Pa. I was at a few different social media gatherings, both as an organized event, and a smalldiscussion group with local social media friends. One of the comments that has had my mind going was mentioned in a small group discussion. The statement, “businesses should be careful because Pinterest is not for all businesses” was made by someone and I immediately agreed with the statement, however over some time I have had the opportunity to think further about that. Instead of approaching it like, what business would it be good for, I approached it as, what business would it not work.
Now let’s agree that there are some businesses that Pinterest is a natural fit for, such as cooking, food, style, fashion, jewelry, and the like clearly are a custom fit. So I began to approach from a different angle, what about say drywall installers, well boards about different types of dry wall, best way to paint the different types, how to’s on tricks and tips, and so on. Maybe, heart surgery, surely that would not be a good fit, but then I thought, causes of heart disease, what to expect when going into a heart surgery situation, what about healthy diet to keep your heart working well after surgery, scar reducing techniques, etc etc. Alright, a mortician, nah, floral arrangements, different caskets, grief counseling, and so on and so on. Plumbing, nope works there, auto mechanic, nope, Police, nope works there too.
I have to say that over the last few days, I have not been able to come up with a single
Pinterest (Photo credit: stevegarfield)
business application for Pinterest that did not work. You really can apply and utilize for anything. I have come to the conclusion that if your Social Media manager or ad people tell you that Pinterest doesn’t apply for your business, they are either not thinking out of the box, or they just don’t like Pinterest. I guess there is good reason that Pinterest is growing at such a rapid rate, I know I like it, and I know there are just limitless applications.
I would imagine that there is a business or two out there that Pinterest is not a good fit for, but I have yet to come across it….Happy Pinning
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