As the end of the year quickly approaches, it’s a great time to tidy up and tie off any loose ends. While you are busy trying to finish up your end of the year todo list. Be sure to make time to give your site an annual checkup. Here are a few tips…
Contact Information
Ensure that all of your contact information is still current on your website. Don’t just check the contact us page but all the other places your contact info may appear (including your footer).
Are You Still In Compliance?
Has your company changed their required disclosures or branding requirements? What about your board? Can you still use terms like MLS?
Outgoing Links
Outgoing links all too often become dead links, this is because sites may move content, redesign their site or remove resources. So be sure to check all those links that link to 3rd party sites. And don’t just check to see if the link works. Check to make sure the content is still relevant and that the site isn’t advertising your competition. Yes, it can happen. We saw that one of our clients was linking to the real estate section of the local online newspaper. When someone clicked on that link, there was a huge banner ad for their biggest competitor!
Test Your Forms
It’s always a good idea to ensure all of your forms are still working in proper order. Also use this opportunity to look at things like required fields and confirmation emails. You may want to also ensure that the form properly notifies you of new leads.
Are You Still On Target?
What about your title tags and keywords for your website? Are you still on target? Does your site still have relevant content for your target audience? Are all the resources on your site still up-to-date? Calendar of events, Local businesses, etc. nothing drives people away from a website like old, outdated content!
I know, as if you didn’t have enough things to do already! But remember, these small little things may be the difference between an out dated website and an online lead generating machine!
Happy Holidays!
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