Generating More Leads! Part 2

By
Real Estate Sales Representative with ClientTickler, Inc.

 

The average home owner will buy 4-6 homes in their lifetime…

The average Realtor will sell them 1 of those homes.

It’s time to be better than average.

 

 

For a business that relies heavily on referrals this stat is mind boggling to me.  As you help someone buy or sell their home you are building a relationship.  A relationship that can end when the deal is done, or something you can work on to maintain for a lifetime. 

Last week I talked about 5 ways you can stay in touch with past clients and how ClientTickler will assist you in doing so.  This week I want to hear from you.  The focus will be on 1 of those 5 ways to reach clients:

Plan an event each year where you invite your clients to attend

I’m creating a list of unique event ideas.  This list is through our customers and YOU. So when you’re done reading this blog please comment with events you’ve had in the past.  Then see if your event makes the top 10 list April 14th.

 Here’s an example:

One of our customers planned a “River Cleanup Day/BBQ”.  He invited all his past and current clients.  It’s free and good for the environment.  You can take pictures and post them to your Facebook and website.  He plans a few events like this each year.

 I look forward to reading your event ideas and just because here is a quick tip for the week:

(Thank you Manta for this tip):

It’s spring time.  Send all your clients a “Happy Spring” card or email.  They receive a dozen or more holiday cards each year and don’t think about them too much.  Sending them something when it’s least expected will make the difference!

 Let ClientTickler assist you in keeping in touch with your clients. 

 Head to http://www.clienttickler.com/CT_realEstate.asp and download a free 30 day trial.

 All my blogs on generating more leads will be posted to my outside blog at:  http://bcd8bbe.activerain.com/

 

I look forward to reading everyone’s event ideas!

Thanks!

Blake McCall

 

ClientTickler

 

 

Comments (7)

Ralph Post
Suntree, FL
Melbourne Florida - Exp Realty LLC

Blake, This is so true that once the deal is over the agent no longer maintains a relationship with the Buyers or Sellers.  It is a great time to ask for a referral from a happy client also..

Mar 30, 2012 09:02 PM
Bruce McCallum
DFH Real Estate, Victoria, BC 800-668-2272 - Victoria, BC
Homes In Victoria BC

Thanks Blake - what you say is so true: it's all about creating a longlasting relationship.

Mar 31, 2012 07:41 AM
Bob Caldwell
Fitzgerald Financial, a Division of Monarch Bank - Annapolis, MD
VA Mortgage Specialist and Military Relocation Services
I've been keeping a database for years of people I've worked with--clients and other professionals--and it has come in handy on more than one occasion. I find it's one of the best ways to become successful in this closely-knit industry as assments made by clients are often heard by friends and real estate agents and if you have a good reputation, then you should see more referrals. Thanks for this post!
Mar 31, 2012 09:14 AM
Ryan Jennings
Keller Williams Realty-Wellington - Wellington, FL
"Buy With Confidence...Sell With Trust"

Nice Post!

Mar 31, 2012 12:43 PM
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Some really good advice here for staying connected to your former clients. 

Mar 31, 2012 12:54 PM
Praful Thakkar
LAER Realty Partners - Andover, MA
Andover, MA: Andover Luxury Homes For Sale

Blake, I have seen a great success with annual parties or customer appreciation lunch - no business talk, just have fun!

Mar 31, 2012 02:31 PM
Bob Crane
Woodland Management Service / Woodland Real Estate, EXP - Stevens Point, WI
Forestland Experts! 715-204-9671

Blake, thanks for the tips, I need to try some of these ideas.  Followup has always been a weakness of mine, although the few times I have launched campaigns like this they have been very successful.

Apr 01, 2012 03:59 AM

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