Marketing is a piece of cake!

Real Estate Agent with Fill-In-The-Blanks PDF Flyer Templates

Too often we place too much emphasis on one layer of real estate marketing. Right now it's Social Media; but socail media is only one layer of a effective marketing cake.

It's like having a wedding cake made of only icing; no fluffy vanilla cake, no cream frosting, no strawberry filling... etc. Icing by itself is awesome! But relying on icing alone won't make for an tasty cake. 

Effective and impactful marketing encompasses online-offiline, new-traditional, guerilla-conventional marketing tactics. But all together, you've got yourself one awesome marketing campaign strategy.

So, this real estate season, make sure you're hitting all aspect of the marketing mix. Dust off the walking shoes and get back to to your roots and door knock.

In between homes, jump on your phone and update your FB status.

Create and print postcards and property flyers and hand deliver them around the neighborhoods and parks. Later than night, take the digital versions and blast them on FB and via email.

It's heartbreaking to see agents struggling for business because their placing all their bets on FB to drive leads. The agents and broker that make it do EVERYTHING! Moreover, they do everything the rest of us aren't doing.

This Spring and Summer bake a marketing cake and ensure you've got all the good quality layers covered!


Other articles you might like:


·      Your Social Media is USELESS without this.


·      I was “CENSORED”!!!!!


·      Running Out of Blogging Topics – by Mark Menzella


·      “Highlight” Option on Facebook for More Traffic



We shall do great things!




Comments (11)

Tim Lorenz
TIM LORENZ - Elite Home Sales Team - Mission Viejo, CA
949 874-2247

It is important to use every form you have of reaching you client base.

Mar 30, 2012 11:58 AM
Fred Griffin Florida Real Estate
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

Reuben, what a perfect analogy.   I wish I had a "Suggest" button left for today, because everyone should read this Blog.

Mar 30, 2012 12:04 PM
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates - Rossmoor, CA
Fred - there is always tomorrow! ;) Joan - best business are the most basic! Spot on! Tim - marketing a multi-touch approach
Mar 30, 2012 12:19 PM
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

It is back to the basics.. The best business and easiet clients come from folks who refer you..

Mar 30, 2012 12:21 PM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

exactly... layers of marketing!

Mar 30, 2012 01:03 PM
Winston Heverly
Coldwell Banker Access Realty - South Macon, GA

My business comes from Zillow, Trulia, and Movoto, a full blown Buyers Broker...

Mar 30, 2012 01:21 PM
Erv Fleishman
Realty Associates - Boca Raton, FL
Luxury Prop Specialist Realty Associates

Guerilla marketing seems like a real zoo to me. 

FB. Took a while to figure that one out.

Just a three digit guy in a four digit world. 

Budgets for marketing?

Mar 30, 2012 07:24 PM
Reuben Fine
Fill-In-The-Blanks PDF Flyer Templates - Rossmoor, CA

Joan! You're totally correct... back to the basics!

Mark - thank you!

Winston -- a focused and direct approach is often the most profitable!

Erv -- I hear you! Why does real estate marketing have to be so complex... geeez! lol... Guerilla can be said another way, "be different marketing"... take with others are doing and do it better. My concept of Guerilla is going back to the basics of real estate marketing and sales... direct person to person contact... door knocking, block parties, or sending direct letters...

May 18, 2012 06:05 AM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

all good points!! a few minuts to midnight,,,wishing you and yours a healthy and prosperous New Year..looks like this is my final comment for 2012!!

Dec 31, 2012 12:48 PM
Pete Xavier
Investments to Luxury - Pacific Palisades, CA
Outstanding Agent Referrals-Nationwide

New Years resolution is to have a blast doing flyer e-blasts as well as traditional methods.


Dec 31, 2012 01:46 PM
Potranco Realty
Potranco Realty - San Antonio, TX
"Sold with Potranco Realty"
Reuben great advice and well served slice by slice. Happy New Year 2013
Dec 31, 2012 07:42 PM