Must Have Features for your Real Estate Website

By
Services for Real Estate Pros with Quicksilver Real Estate Solutions, LLC

Old ComputerWeb technology has been growing in leaps and bounds over the last few years. The real estate industry especially has been able to benefit from new advances in web design and online lead generation. The downside of this is that it’s easy to fall behind and end up with an outdated site. If you want to stay competitive and ahead of the curve here is a list of what your real estate website needs:

A lead capture mechanism - It’s so important to give your visitors the opportunity to register and have their own account on your site. Not only does this give you their contact information so that you can continue to market to them, but also gives your leads a place that they can save searches, property information, and returned to over the course of their home search.

Property listings - The number one reason people search for Realtor sites is for property searches. Having great IDX integration is a must if you want to provide your visitors and clients with the tools they are looking for. It’s also critical to give visitors multiple ways of viewing listings from basic searches to map searches, large photo galleries and virtual tours, etc.

Social media integration - This doesn’t mean just having the Facebook/Twitter/LinkedIn icons on your page! Social media integration can be so much more. For example, can your leads ‘like’ properties from your site? Can they log in through Facebook? Is the branding you’ve started with your website carried through to your social media pages? Social media is about giving your visitors multiple ways to interact with you and your website, and in return they help spread the word about your site for you!

Online clients are very knowledgeable about the latest web technologies, so it’s important to keep up with advances in the industry or they will bounce right off your site and onto the next! If you are looking for the most advanced real estate websites and online marketing technology, visit Quicksilver Real Estate Solutions for more information. Don't let your site become obsolete!


Comments (2)

Jon Kolsky
Kolsky Realty & Management - Long Beach, CA
Licensed California Real Estate Broker

~Like Rome knew, " if you built it they'll come! Nice post!

Mar 31, 2012 09:10 AM
Mark Loewenberg
KW of the Palm Beaches - Palm Beach Gardens, FL
KW 561-214-0370

posting like a boss!

Mar 31, 2012 10:13 AM