Unique ways to advertise

Industry Observer with No longer practicing real estate as of 2008.

So I'm driving down HWY 301 today in Parrish and I pass a black VW bus on the side of the road with silver fish attached to it.  Now mind you, I am pretty much out in the middle of no where on a two lane road.  There isn't much of anything out in those parts except country.  However, in order to get to any of the main cities, you must travel either north or south on this road.  So even though there is nothing out there really, many people do travel on this road everyday.

As I pass the VW bus, I'm like what the heck?  Why did someone park it on the side of the road?  And why are there fish on it?

Then I remembered I had my camera with me.  So I went and ran my errands and came back the same way so I could stop and take some photos and figure out what it was. 

So I head back towards the interesting bus and pull off on to the side of the road in order to get some photos.  Turns out, it was advertising for someone that does aluminum sculpture & design.  It was parked directly across the street from a house.  Maybe the owner of the VW bus lives there.....pretty clever idea if you ask me!

On one side of the bus, was a sign that said Lost Koz and a phone number.  On the other was the sign below. 

Anyhow, this was what I saw.....

Lost Koz Bus

Lost Koz Bus










Lost Koz Bus

Lost Koz Bus










Lost Koz Bus

Guess this wasn't a "lost koz" after all.  Look what his unique marketing did for him.  A blog post on a real estate network just because I had my camera with me and thought it was interesting enough that I drove back by it to take some photos.....

What kind of strange, odd or off the wall marketing have you done to market yourself?  What was the response?

And just in case someone is interested in his aluminum sculptures, he can be reached at 941-773-1576.

*The above information and images are Copyright © 2007 Becky Troutt and may not be copied, reproduced, distributed, transmitted, displayed or published. All rights reserved. Plagiarism will be detected and is punishable by law.

Comments (5)

Dan Gobis
Re/Max Newport Realty Corp. - Racine, WI

Becky Troutt? Fish on a VW Van?? I think there may be more to this story???

Happy Holidays!!

Dec 18, 2007 11:18 AM
Chris Griffith
Downing-Frye Realty, Bonita Springs, FL - Bonita Springs, FL
Bonita Springs Listing Agent
LOL at Dan Gobis.  Clever.  Becky that is one of the coolest buses ever.  (my kids say they're called "shaggin' wagons".  *teehee*         
Dec 18, 2007 11:28 AM
Heather the Realtor Orlando, Lake Mary
LemonTree Realty - Orlando, FL
First Time Home Buyers, Bank Owned Homes
HAHAh awesome advertising. It worked, got your attention, made you stop and now you are talking about it. Sounds like good marketing to me. Nice to know I am not the only one that always has their digital camera and snaps random pictures like this.
Dec 18, 2007 11:40 AM
Becky Troutt
No longer practicing real estate as of 2008. - Bradenton, FL

Dan, LOL...funny how when you have an odd last name like Troutt, you miss seeing the funny part of a Troutt writing about fish...

Chris, Shaggin waggons...haven't heard that one before.  LOL...pretty catchy though.

Heather, I have been trying to remember to take the camera with me if I am out running errands or doing things.  You just never know what you're going to see.

Dec 18, 2007 10:37 PM
Matthew J Blum - (retired from the business)
Palm Beach Gardens, FL
Becky, That VW Bus was really cool.  I am glad you stopped.  It will be fun to see if he gets call from this.
Dec 18, 2007 11:35 PM