Real Estate Marketing Tips Series - Working Expired Listings

Real Estate Agent with Brian Rodgers Companies, Realty Executives

Expired listing Tips Part 1 by Brian Rodgers

* The number one key to the success of listing expired listings is the follow up. It takes an average of six contacts to get an expired listing.

* 50% of the expired listings that come up daily are either already re-listed, under contract or sold. If you know this going in you won’t be discouraged when you find this out.

* The biggest obstacle in trying to take an expired listing is the fact that many will want to re-list with the same agent even though the agent didn’t do anything to get it sold. (I will give you my script to overcome this objection in a later tip)

* Research shows 88% of the time price is the reason the home didn’t sell the first time.

Top Producer Tip of the week by Pat Wattam Baton Rouge, LA

When someone sends Pat a referral she sends them a box of Chocolate Chip Cookies. Pat sends the cookies in a personalized round cookie tin, with her name and company name on it along with a custom greeting card. She sends the cookies even if the deal doesn't work out. 

If you have any questions about these quick tips please use the contact us page at the top of the site..

I hope these tips were helpful

If you have a good idea that you would like to share, I would love to hear it!


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Cindy Brandon
Santa Rosa, CA
CDPE, EcoBroker, GRI, CRS, ePro
Thanks Brian, these are great tips ...very motivating.  I would add that when you get an interview with a prospective "expired listing" client, be sure to ask them why they think their house did not sell and be gentle with them in negotiating price reductions.  Listen and Learn.  If you don't get the listing, try to find out why and keep the door open, they may come up again.  Keep up the great tips!  Cindy
Feb 23, 2008 05:11 AM #1
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