To Blog or Not To Blog: That Is The Question

Services for Real Estate Pros with James Colucci Enterprises

The world of real estate marketing gets more competitive every single day, and deciding which marketing materials to add to your overall strategy can be a really difficult one. Increasingly, adding a real estate blog to the line up of your online marketing materials is a popular notion, but is it really worth it? The answer to that question is a bit complicated.


A real estate blog is worth it if . . .


It's professional. There are lots of different kinds of blogs out there, and people tend to write virtually everything in their blog. For many, it's a kind of online diary that everyone can view. Sure, you can use the same speech patterns you might use in an e-mail to your best friend from college, but if you do, you risk losing a client base that may have otherwise listened to you. Moreover, if your blog doesn't look as professional as it sounds, it's just not worth your time and effort.


It's applicable. Just as lots of people s t r e t c h their business expenses at tax return time, an awful lot of real estate bloggers stretch what is and is not applicable to their blog. Sure, chatting about that great seafood restaurant might make people want to live in your community, but it's not entirely applicable to encouraging folks to stop by your office or website and look at the listings you have available. Make sure each of your posts works toward your final goal of attracting potential buyers may help you make your blog more effective.


It keeps attracting readers. The entire point of the blog is to help readers find you, and if you don't write content that readers find interesting, there's little point in wasting your time day after day posting your blog. You can monitor which posts get the most traffic by putting in a simple site visitor counter and keeping an eye on it.


It's regular. Readers won't keep up with your blog if you post only when you get a free moment or two. Readers want a blog on a schedule they can count on, and whether you decide to blog once a week or once every business day, whatever you choose should be highly scheduled.


If you're interested in keeping a real estate blog, but you simply find that you don't have the time to do so, consider letting James Colucci Enterprises help you keep up with your blogging needs. Give us a call today to find out how we can help.

Comments (3)

Al Maxwell
Keller Williams - Marietta, GA
Real Estate Agent
I'm curious by what you mean when you say you will "help me keep up with my blogging needs"
Dec 18, 2007 11:52 PM
Wayne Miller
San Diego, CA

These are all good points and reasons to blog. 

I'm not sure if having someone else writing your blogs would be considered Original content. 

Dec 19, 2007 12:06 AM
R. B. "Bob" Mitchell - Loan Officer Raleigh/Durham
Bank of England (NMLS#418481) - Raleigh, NC
Bob Mitchell (NMLS#1046286)

Wayne:  People have ghost writers all the time.  I wouldn't think that there would be anything wrong with sub contracting this out if you wanted.  Though, I think that one of the reasons that blogging is "worth" it is the therapeutic aspects of getting things off of your chest and in sorting your thoughts out.


Good post!


Bob Mitchell

ValueList Real Estate Services, Inc. 

Dec 19, 2007 12:26 AM