Writing Your 30 Second

Mortgage and Lending with The Jonathan Arnold Team of Inlanta Mortgage

Writing Your 30 Second


If you have ever been in a BNI Group, had a coach or taken a sales class you have heard about the importance of your 30 second introduction.  Quickly and seamlessly you want people to know what you do, how you solve their problems, how they benefit, what is unique about you and who your ideal client is.

Write Your 30 Second Commercial

I know that sounds so simple and guess what it is!  You first need to answer these questions for your self and write them down:

  1. What do you do?
  2. What problems for you solve for people?
  3. How do others benefit from your service or product?
  4. What makes what you do or offer unique?
  5. Who is your ideal client? (there problem, need or situation)

After answering the above questions on paper you can begging to form your Verbal 30 second "commercial". 


Start with something like     "I could tell you that I am the best_____answer#1____ but I won't.  I will let you decide that for your self.  I answer #2 for people, I do this by answer #3 and #4 (described in a way that is appealing and describes the benefit to them and how it makes you unique).  Than finish with I can contact you with further information if you like (or another sentence to encourage contact info)."

Posted by


  Katrina Cole  

Katrina Cole

Business Development

The Jonathan Arnold Team

Inlanta Mortgage, Inc
2029 Celadon Dr NE
Grand Rapids, MI 49525

  Chat Status    


(616) 682-6839



(616) 350-5515



katrinacole@inlanta.com LinkedIn


applywithjon.com Google+



HOW we do business is WHY people do business with us.

Comments (2)

Bob Crane
Woodland Management Service / Woodland Real Estate, KW Diversified - Stevens Point, WI
Forestland Experts! 715-204-9671

Katrina, thank you for the unique suggestions on writing a thirty second introduction.



Apr 20, 2012 06:02 AM
Katrina Cole
The Jonathan Arnold Team of Inlanta Mortgage - East Grand Rapids, MI
Inlanta Mortgage, Business Development Manager

Your welcome Bob.  I know that writing a 30 second is something that many people struggle with and I want to help however possible.

Jul 24, 2012 11:56 AM