Writing Your 30 Second
If you have ever been in a BNI Group, had a coach or taken a sales class you have heard about the importance of your 30 second introduction. Quickly and seamlessly you want people to know what you do, how you solve their problems, how they benefit, what is unique about you and who your ideal client is.
I know that sounds so simple and guess what it is! You first need to answer these questions for your self and write them down:
- What do you do?
- What problems for you solve for people?
- How do others benefit from your service or product?
- What makes what you do or offer unique?
- Who is your ideal client? (there problem, need or situation)
After answering the above questions on paper you can begging to form your Verbal 30 second "commercial".
Start with something like "I could tell you that I am the best_____answer#1____ but I won't. I will let you decide that for your self. I answer #2 for people, I do this by answer #3 and #4 (described in a way that is appealing and describes the benefit to them and how it makes you unique). Than finish with I can contact you with further information if you like (or another sentence to encourage contact info)."