Markets “Shift.” Real estate agents, to survive and excel, must “Shift” with the markets. When Gary Keller wrote his 2008 book, appropriately called “Shift: How Top Real Estate Agents Tackle Tough Times,” little did he, or anyone else, know the depths of the forthcoming market “Shift.”
I used the word “Shift” a total of four times in my first paragraph, because, as a single concept, that word could (shall?) control your real estate careers.
Will our markets continue to “Shift”? Will prices go up, or will they go down? Will financing be readily available, or will it dry up? What will happen when the huge “shadow inventory” of foreclosed properties is released by our banks? Frankly, I don’t have a clue. But, in my Sierra Vista , Arizona market, I can’t sit around… waiting to see the changes develop.
Keller described 12 strategies for dealing with any market “Shift.” Read his excellent book. It is important.
With the dominance of Distressed Properties in today's market, I sought additional training, acquiring the CDPE designation. With a better understanding of short sales, I am able to better serve my residential Buyers and Sellers.
Realizing that depressed market values, and increasing rents, created great investment potential, I sought additional education, acquiring the CIAS designation, to better serve the Investor segment..
Equipping myself with new skills has been invaluable to my clients, and very satisfying to me, personally.
I am “Shifting.” Are you?
