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It's All About Who???

By
Services for Real Estate Pros with Gryphon

 

             3 Tips For Working With Buyers

 

•1)      Listen to your buyers - When we relocated to Ohio there were several things that I knew I wanted in a house - One was a grocery store, mall and restaurants within 5-10 minutes of our home. Not really a hard request to fulfill in Central Ohio. However, our agent kept showing us houses that were either 20 minutes from a grocery store, didn't have restaurants nearby or were quite a ways from any shopping. Whenever I told him that this wouldn't work for our lifestyle, he kept telling me our lifestyle would change. We wouldn't go to the grocery store everyday, so we shouldn't worry that it was so far away. Skip forward to the present, five years later, I live in a house near 3 grocery stores, a mall and multiple restaurants. I take advantage of all of them at least once a week. Bottom line, the buyer's lifestyle might not be yours but don't discount it.

 

•2)       Realize that you are a service provider - The buyer is the client - It isn't all about you - It amazes me how many blogs I've seen that take the position that it's all about the agent. There are blogs that talk about the terrible buyer that brings their children to meeting or showing. Other blogs talk about buyers who want to do showings around their, the buyer's schedule. While I'm not advocating giving in to a multitude of unreasonable demands, the old adage - "the customer is always right" seems quite appropriate here. If you are a buyer's agent - you work for the buyer! If they want to bring their children to a meeting, that is their right. If you don't want to work under those condition, fine, but realize who the customer is.

 

•3)      Be willing to provide references - Reference checks are a common occurrence these days. If we check references before hiring a child care provider, renting an apartment or hiring an employee, why is a buyer's request to check references met with such resistance? Buying a house may be the largest expenditure someone makes, why as an agent, wouldn't you want your clients to be a comfortable as possible with your skills. If your past clients were happy with your services, it doesn't seem like it would be out of line to put them in contact with prospective clients to discuss the experience. I would never hire an employee who didn't provide references that I could verify, I can't imagine hiring someone to help with what might be my largest purchase without a reference check.

 

•4)      The Alternative - Don't work with buyers.

 

Rich Kruse
Gryphon USA, Ltd. - Columbus, OH

Our agent was great, wasn't he?  Remember the garage sale where he sat down at the desk that was for sale and made phone calls while we made excuses to the owner about what we were looking to buy?  Ohhhh, how about when I negotiated the deal and he got a bonus?  Ohhh, how about when he tried to talk us out of the house?

Now before the Anti-Rich Mafia gets after you for something that I posted before, I am not a fan of the kids along for the ride either.  You know me.  Owning up!  That said, I am the KING of the number 4.  It is kind of like being the KING of the number 2, but different.

#3 - Hmmm.  Didn't that girl we hired for the 3 week temp job at $9/hr give us references?  Would we have hired her without them?  Didn't we also run a credit/criminal on her?  She might have had access to some tenant checks totalling only about $4000.  Protecting our investment (our business) right?  Makes all the sense in the world to me. 

You're the best babae.  Don't care what those other girls think about you. 

Jan 02, 2007 01:51 PM
Carole Cohen
Howard Hanna Cleveland City Office - Cleveland, OH
Realtor, ePRO
This is a five post!  Melissa, this is a fantastic post and I could not agree with you more.  It's all about the buyer! And you wrote it so well. It's interesting that you are finding references being used. I may just take mine with me even though no one is asking, thanks for the tip!
Jan 02, 2007 02:01 PM
Melissa Kruse
Gryphon - Lewis Center, OH
Carole, Thanks for the 5. We may be getting more requests for references because we tend to deal with more institutional clients, banks, attorneys etc. But I was amazed by a post recently where an agent said that they would not be willing to have a potential client talk to their references. If I was the client, I would wonder what agent was afraid I would find out.
Jan 02, 2007 02:11 PM
Rick & Ines - Miami Beach Real Estate
Majestic Properties - Miami Beach, FL

Melissa - your realtor was really good - you have a neighbor that shoots guns across your yard and burns grass next to the gas lines!  J/K

Loved the post - and glad you placed "listen to your buyers" first - Why is it so difficult to listen?  close that mouth and LISTEN, it's not too difficult.

Jan 02, 2007 02:33 PM
Rich Kruse
Gryphon USA, Ltd. - Columbus, OH
Ohhhh.  I forgot that Melissa found the house in a magazine and then we forced the guy to show it to us.
Jan 02, 2007 02:36 PM
Melissa Kruse
Gryphon - Lewis Center, OH

Ines - don't even get me started on our realtor. He was provided by the company - since they were handling our relo. Our experience with him made me seriously reconsider whether we should move to OH. He actually gave me a MLS book, yes Book, and told me to look through it and tell him what I liked. I was wondering what kind of backwards town we were moving to that didn't have a computerized MLS. Turns out it was computerized, our realtor just didn't know how to use a computer. Scary.

I don't know why it is so hard for some people to just listen to what their clients want. It may not be what you want, may not be a good idea (at which point I do thing you should raise any cons with them) but at the end of the day , it's their decision, their house, their life. Funny how people seem to forget this.

Jan 02, 2007 02:43 PM
Karen Hurst
RICOASTALLIVING.COM - Warwick, RI
Rhode Island Waterfront!

Melissa,

I love working with buyers and I completely agree. Of course the buyer is always right. We are "facilitators" of the deal. The buyer is using us to make the transaction go as smooth as possible. If we can't handle it then we should not work with them. 

Some people seem to think that the client is supposed to do whatever we tell them. We can give some advice but ultimately it is all their decision. Have a great cruise!

Jan 02, 2007 11:20 PM
Melissa Kruse
Gryphon - Lewis Center, OH
Thanks Karen. I'm looking forward to the cruise. But aren't you suppose to be on vacation now?? Don't tell me you're blogging from the boat. =)
Jan 03, 2007 07:03 AM
Karen Hurst
RICOASTALLIVING.COM - Warwick, RI
Rhode Island Waterfront!
Nope, not leaving for another week. But I may or may not blog from the boat. I have to be online anyway:)
Jan 03, 2007 07:34 AM
Danielle V. Lewis
DDR Realty - Newburgh, NY
DDR Realty
You make some very valid points in this blog...Even if someone opts to only have sellers as clients, the agent will still have to work with buyers eventually. It's unavoidable unless option four is chosen by way of leaving real estate.
Aug 13, 2007 04:21 PM